Produt factors that affect diffusion of innovations -relative advantage -compatiblility – complexity -divisibility – communicability Customer Awareness Exploration Adoption Internalization Consumer adaption – awareness -> interest ->evaluation -> trial->adoption-> internalaization Didussion -> innoaion , early adaptors, early majority, late … Continue reading
We need customer service. However human customer service is being replaced with computerized Internet frameworks. We also want and need customer feedback to understand how the customer is dealing with our products and services. The customers who complain want an … Continue reading
The internet has the capacity to increase customer expectations about service levels by allows businesses to have anticipatory customer service. They can be proactive about setting up the means for customers to access information related to their needs available … Continue reading
Market place matrix Engagment : more information the more you can create a zealots This is done by having more for the segments to explore: Interviews, games, books, ny times articles clothing posters, cd’s all these allow for deeper exploraion … Continue reading
Brand relationships go through a series of phases. Four stages of Customer Relationship Awareness – customer recognizes the firm but has not initiated any transactions. Exploration/Expansion – customer gathers information about the firm which determines whether repeated transactions will occur Commitment– Customer and firm feel a … Continue reading