Category Archives: Customer Acquistion


Produt factors that affect diffusion of innovations -relative advantage -compatiblility – complexity -divisibility – communicability   Customer Awareness Exploration Adoption Internalization Consumer adaption – awareness -> interest ->evaluation -> trial->adoption-> internalaization Didussion -> innoaion , early adaptors, early majority, late … Continue reading

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Brand Relationships

Brand relationships go through a series of phases. Four stages of Customer Relationship Awareness  – customer recognizes the firm but has not initiated any transactions. Exploration/Expansion – customer gathers information about the firm which determines whether repeated transactions will occur Commitment– Customer and firm feel a … Continue reading

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