Category Archives: matrix

Marketspace Matrix

Relationships are defined as a connection b/w firm and its customers. It can be based on either logic(realize customers simply can’t get product elsewhere) or emotion. Buyer-seller relationships are based on exchange where each party expects or demand value for … Continue reading

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Products is defined as “anything that is created expressly from 1 party to another and typically involves some type of reciprocity in terms of money, goods, attention or service. Product is generally offered to market for attention, acquisition, use or … Continue reading

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The key marketing levers for products? Customers service programs – postsales support, customer care & customer realationship management. Loyalty programs and Privileges Availabllity of complementry products Upgrades Enabling community Additional funcationality Fullfillment capablity Products is defined as “anything that is … Continue reading

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