From watching Joe Biden’s campaign, I believe the audience that is targeted in this video is America as a whole. In this video, we see Biden with several interactions with the American people, which is a way for him to advertise his image in a positive way. This video is intended for all that are voting in this upcoming election. The message that is being conveyed in this ad is Biden’s worth to the American people in a positive light. The ad highlights Biden’s plans and the things he brings to the table if he was to be chosen as president. This ad makes a connection, between the Coronavirus, racial identity, sexual identity, etc to show that no matter what we identify as, all those things “unites America”, as Biden stated in this ad. The main purpose of watching this video is to ultimately trust Biden and all that he stands for.
This ad has combination of positive and negative narratives. The beginning of the ad highlights the faults of Trump and the tone of the music gives off a sense of motivation to do better for the country, which is something Trump isn’t doing according to Biden. The second half of the video highlights the Biden’s positive attitude towards thhttps://www.youtube.com/watch?v=C3UsWMbUpF4is presidency and the music in this half of the ad portrays a glimpse of hope in the future of America, which allows the audience to feel a connection with Biden.
https://www.youtube.com/watch?v=C3UsWMbUpF4I believe that this ad has used a great technique well to develop it’s message. The use of Pathos in the ad constructs the video in a way that appeals to the target audience. Using the topics of the Coronavirus, racial identity, sexual identity, etc allowed that need of appeal to work successfully.
Prior to viewing this ad, my opinion on Biden and Trump is the same as it is now. So, I would say that this ad hasn’t really had an effect on me. However, this ad did ease my mind on the notion that Biden seems to have a plan for the well being of America’s future. My only problem with the ad was the lack of Logos used in the video. A number of statistics should’ve been used to corroborate the statements made in this ad.
This is the same ad we watched and discussed in class. I don’t see any details from the ad in your analysis. For the analysis to be effective, you would need to pay much more careful attention to things like the specific WORDS and IMAGES used in the ad, rather than only discussing the ad in the most general way as you do here. If you’d like to revise your analysis, so that it includes specific elements from the ad, I’d be happy to discuss a revision.