After watching this Ad, I know that the audience is all voters of america, especially minority groups. I know this because in the ad, there are numerous amount of different ethnic groups represented especially african americans. The ad’s message is that we must continue to fight for a better america, just like underrepresented citizens have been doing for centuries. The message also says that we must stand up and fight Trumps america. It is quite obvious that this is an ad for biden, because it shows biden being with the people. It also shows the amount of people that support biden and the diversity of people who do. This ad is clearly against trump, but does a great job keeping the trump information to a minimum. So they did not talk about him much. It is telling people to choose to be better, and to be bolder and to strive to bring back justice, and respect. The ad says to choose joe biden in order to do these things.Which implies to people that voting for trump, is a vote against a better, and stronger america. The ad gives a great feeling of community and strength.It shows people being united as one and together. This ad is a positive ad, that pushes people to want change. This ad makes people want better and strive to work for it. The people that made this ad, inserted images and videos or people coming together and fighting for change.When people see these type of images, it inspires them to want to partake as well. There was a numerous amount of visuals from past rallies and protest to show people that there has been a constant fight for justice, and that we must not give up. They also showed a lot of powerful figures, many who fought during the civil rights movement. These images are there to inspire people, to want to be a part of the fight as well. Besides showing photos of the past and of people fighting, there are also visual’s of people who are happy and dancing. All while biden is partaking with them . I think that this ad uses a great deal of pathos. The ad is obviously trying to appeal to the watcher’s emotions and in a way get them hyped up and stand for what biden stands for. It also has ethos to establish credibility for biden. So people do not just watch this ad and feel like they don’t know enough about him to join him and what he stands for. I think this ad is very successful and gets the message of what biden stands for across very well. It is clear, and precise, gives great visuals and had great aspects of the rhetorical triangle necessary to convey the message of biden and the ad.
https://www.youtube.com/watch?v=VyJk3H2MtzI
