I don’t believe that there is a targeted audience with this campaign ad. There reason behind me knowing is that majority of the people shown was Biden and his relations. This is mostly a presentation of Biden as a person and what he will fight for if he is a president. He presents arguments of advancing America in many beneficial ways and at a rapid pace that it’s citizens would not even be able to keep up. This will bring strong feelings of excitement and overall joy because of the future with a subtle gleam of hope as well. It plays on the emotions of people currently going through the difficult times of today. Furthermore, this is more of a positive ad because it does speak on what society has problems with now. Such as the current COVID spread and how to actually handle it and how to bounce back from the setbacks because of it. The visual elements on this ad plays heavily on the emotions and gives the viewer more of a emotional push towards Biden. Despite the actual message of the campaign, even the camera shots tell and show many emotions too. For example, there are many still, black and white, and even vintage videos were exhibited in the ads. The still and B&W shots were probably to show the more serious nature of Biden as they were taken when he was in debate or some type of meeting. The vintage videos were more of a flashback to Biden when he was much younger. Also, not to leave out the different cameos of other political members such as Trump. There is also a shot of the American flag panning out with the text “We the people” slowly appearing and disappearing with militia members coming shortly after the text. One thing that does not lack when it comes to this campaign ad’s visuals are the protests and big groups of people speaking for what is right. This campaign ad could of been more focus on pep rallies and revolving more around Biden but it does the exact opposite. It shows more of the people and their endless motivation for change. There are is only two real persuasive technique that were used dominantly in this campaign ad. They consist of the emotional persuasive technique Pathos and the credibility persuasive technique Ethos. I believe that my ad is successful to a certain degree. Those who are more emotionally active and trust Biden more than the opposing side would give him their entire support and focus. This would have made the campaign ad more trust worthy only because it plays on the emotions. Furthermore, Biden has been more credible than his counterpart which means ultimately people would give him more support.
https://www.youtube.com/watch?v=C3UsWMbUpF4&ab_channel=JoeBiden
