Campaign Ad Analysis- Kemara Gopeesingh

In the campaign ad I chose it talks about how Trump knew about Covid 19 since January, but didn’t decide to take action until march. In his speeches from the video he kept saying that he is working with china and other countries and that it is under control. Based on my what I watched, I would say that the target audience for the campaign ad is people who are aware of the corona virus numbers, and people who favors a leader who takes immediate action. This ad is also negative, because it portrays Trump as a president who doesn’t know what he is saying or what he us doing. The campaign includes some clips from Trumps press conferences and his posts on twitter with the exact dates, where he is saying that is working with multiple countries including China, to keep it under control, whereas the number of cases increase globally everyday. The campaign ad also shows the exacts date that the U.S government was informed of the virus. The video uses a mixture of logos, ethos and pathos, because the ad includes news articles, news reports as well as incorporates the numbers of deaths tolls & cases everyday. The filters and timelines used makes the video feel like you are watching a documentary. However, I wouldn’t say this campaign is very convincing, its very neutral in regards to people might second guess the information and just think the person altered the information to make Biden seem like he will take immediate action against Covid 19. People also might have questions like how will Biden help fight the virus? Will Biden actually take action? Does Biden have his plan well thought out? If Trump supporters are watching this I wouldn’t think that they would be at all convinced, because like I said this ad is very neutral.