After reading “Backpacks vs. Briefcase” written by Laura Bolin Carol I got the chance to grasp on a lot of information that I didn’t know before. One of the biggest things that I learned was that we be tend to forget that we see Rhetoric Analysis literally everywhere. On tv, Magazines, and even when we meet new people.Rhetoric analysis isn’t just in writing or in speech but in our everyday lives. Another thing that I learned was the term ” exigence.” Exigence is ” the circumstance or condition that invites a response.” It is a latin word that comes from ” demand.” Last but not least I also learned that the best way to get to your audience is to know them. In the text it states that ” Understanding the audience helps you begin to see and understand the rhetorical moves that the rhetor makes.” I find this extremely important because persuading people can either be a easy or a hard job for someone. But a rhetor who understands their audience and knows what they want can say exactly what they want to hear. That is also what’s happening when we take time out of our day to scroll through instagram and the ads of the shoes you’ve been wanting pop up on your screen and then you end up being convinced to buy them because the ad says they’re ” limited.” Thanks to this article I will go back to my speech and look for the obvious. Things like the clothes the speaker is wearing, their background, hand gestures, and even their posture says so much about them. I will go a little deeper in my analysis and make as many educated conclusions as I can.
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Emely, Yes, it is eye opening to realize that all those ads that appear in your social media feed are there specifically to reach you! Marketers are experts at knowing exactly who their audience is, exactly what he/she wants, and what approach would be most persuasive to him/her. It’s creepy!