This video talks about how America used Freud’s theories to manipulate the economy.  Freud’s nephew, Bernays, thought if propaganda could help in war, it could help in peace time as well.  He saw that if you wanted to sell a product, you needed to find a way to get  an emotional connection between our basic desires and the product.  During the 1920’s in NYC, you started to see this connection of glamorizing the consumer within advertising.  This driving the hidden desires in merchandise, people started to feel better when they had the best of the best products.  This brought a new era of advertising from the 1920’s to present day.