The suburbs were a place of a new “American Freedom.” War veterans of WWII wished to ‘settle down’ and the general growth of purchasing power made this possible. Also after fighting in a turbulent war, Americans wished to live away from cities in a more peaceful manner. But little did they know that another war was on the horizon. As I’ve mentioned before there was a spike in purchasing power in post war America. This gave rise to a large consumer market and to fill this demand many goods and services were being offered. Coca Cola was one of these popular goods, with the advent of the television advertisements came in new forms such as the video embedded above. Mass consumption of goods and conformity reached a new high point. I believe that this gave rise to the youth culture of the next decade, one that abandoned conformity and smoked a lot of marijuana.
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