Kapil Bawa
Author's posts
Aug 18
Learning Goals for the course
In this course, students will learn how to:
- Identify and deal with ethical issues facing market researchers
- Identify sources of secondary data relevant to marketing
- Determine whether qualitative or quantitative research is appropriate in a given situation
- Critically evaluate survey methodology
- Design experiments to investigate causal relationships between variables
- Design a questionnaire to meet research objectives
- Use Qualtrics to conduct an online survey
- Design a sampling plan to gather data
- Use SPSS to analyze data
Aug 23
Lecture 3: Qualitative Research
Click on the links below to view the video.
- Lecture 3.1 Qualitative research – Introduction (6:57) – Download slides and transcript
- Lecture 3.2 Observation, Concept Testing and Social Media Research (12:24) – Download slides and transcript
- Lecture 3.3 Focus Groups (10:34) – Download slides and transcript
- NOTE: Lecture references the show “Lie To Me”–watch episode here.
- Lecture 3.4 Projective Techniques (5:34) – Download slides and transcript
Complete this Quiz after viewing the material (Pollev.com login required). This is for self-assessment and carries no weight in the grade.
Aug 22
Lecture 2: Sources of Information
Click on the links below to view the video.
- 2.1 Problem Definition (4:33) – Download slides and transcript
- 2.2 Management Problem vs. Research Problem (7:20) – Download slides and transcript
- 2.3 Sources of Information – Primary (8:38) – Download slides and transcript
- 2.4 Sources of Information – Secondary (9:35) – Download slides and transcript
Complete this Quiz after viewing the material. This is for your self-assessment and carries no weight in the grade.
Aug 22
Lecture 1: Introduction and Research Process
Lecture 1 (Introduction & Research Process)
The slide deck for our F2F class on 8/29.
Complete this Quiz after attending the F2F class. This is for your self-assessment and carries no weight in the grade.
Aug 17
Welcome
Welcome to this course. This will be conducted in a hybrid (AKA “blended”) format, combining online learning with F2F (Face to Face) meetings.
Each week you will be responsible for completing online assignments and attending any F2F class sessions that are scheduled. Check the course schedule for the dates for these sessions.
There are many assets on this website that will enhance your learning experience. I encourage you to explore the Resources section, where you will find tutorials, training videos and readings that should be interesting and useful.
This is going to be a fast-paced course, and there will be a lot to do, so keep your eye on the ball! Hopefully, you will learn a lot and (more importantly) enjoy the course.
Aug 26
Before you post…
Upload your SPSS data (.sav) file and SPSS output (.spo) file here. Make sure to attach a CATEGORY (type of assignment) and TAG it with your Group number so that it shows up in the right place.
For example, Group 1’s Project Proposal should have the category PROJECT PROPOSAL and tag GROUP 1. Categories and Tags can be found in the right sidebar when you are composing your post.
Aug 25
Before you post….
When posting assignments, make sure to attach a CATEGORY (type of assignment) and TAG it with your Group number so that it shows up in the right place.
For example, Group 1’s Project Proposal should have the category PROJECT PROPOSAL and tag GROUP 1. Categories and Tags can be found in the right sidebar when you are composing your post.
Aug 25
Before you post….
When posting assignments, make sure to attach a CATEGORY (type of assignment) and TAG it with your Group number so that it shows up in the right place.
For example, Group 1’s Project Proposal should have the category PROJECT PROPOSAL and tag GROUP 1. Categories and Tags can be found in the right sidebar when you are composing your post.
