Demo Site - MKT 9702 Marketing Research

Demo Site – MKT 9702 Marketing Research

Discover the power of insights

  • Home
  • Syllabus
    • About the course
    • Course Requirements
    • Group Project
      • Topic Selection
      • Exploratory Research and the Project Proposal
      • Designing a questionnaire and collecting the data
      • Analyzing the Data
      • The Final Report and Presentation
    • Instructor profile
  • Schedule
  • Lectures
  • Cases
  • Course Q&A
  • Resources
    • Business Research Tutorial
    • Qualtrics Training
    • Statistics Tutorials
    • Statistics Quizzes
    • SPSS Tutorials & Quiz
    • Readings
    • Videos
    • Content Suggestions
  • Submissions
    • PollEverywhere Quizzes
    • Project Proposal
      • Group 1
      • Group 2
      • Group 3
      • Group 4
      • Group 5
      • Group 6
      • Group 7
      • Group 8
      • Group 9
      • Group 10
      • Group 11
      • Group 12
      • Group 13
    • Questionnaire – Draft
      • Group 1
      • Group 2
      • Group 3
      • Group 4
      • Group 5
      • Group 6
      • Group 7
      • Group 10
      • Group 8
      • Group 9
      • Group 11
      • Group 12
      • Group 13
    • Questionnaire – Final
      • Group 1
      • Group 2
      • Group 3
      • Group 4
      • Group 5
      • Group 6
      • Group 7
      • Group 8
      • Group 9
      • Group 10
      • Group 11
      • Group 12
      • Group 13
    • Data Analysis
      • Group 1
      • Group 2
      • Group 3
      • Group 4
      • Group 5
      • Group 6
      • Group 7
      • Group 8
      • Group 9
      • Group 10
      • Group 11
      • Group 12
      • Group 13
    • Project Report Final Project Reports are posted under this category; remember to add your group number as a tag.
      • Group 1
      • Group 2
      • Group 3
      • Group 4
      • Group 5
      • Group 6
      • Group 7
      • Group 8
      • Group 9
      • Group 10
      • Group 11
      • Group 12
      • Group 13
    • Peer evaluations
    • Miscellaneous Comments on readings, videos and other content that you find on this website or elsewhere.
  • Research in Action

Lecture 3: Qualitative Research

Learning Goals for the course

Aug 05

Student feedback

  • By KBawa in Announcements, Home

View recent Course and Faculty Evaluations for this class.

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