One thing we didn’t touch on is the role branding plays in Corporate Social Responsibility initiatives. In many cases, private companies establish philanthropic initiatives as a branding method–in our modern society, a company seen as progressive and engaged in public … Continue reading →

Having a brand is crucial for a nonprofit because it lends credibility and relatability to your work, allowing the organization to have a larger reach as well as fundraise more effectively. In the article by Kylander and Stone, they talk … Continue reading →