“How Great Companies Think Differently” My resource article for this week is about program structure and execution. The Harvard Business Review talks about how organizations have moved from a stringent structural framework that operated and focused mainly on financial gains … Continue reading
The mission is a picture of your nonprofit in the future, it is what the nonprofit sets out to achieve. For any organization to grow there is the need for commitment and strategic planning. The mission is the nonprofits true … Continue reading
The Susan G. Komen/Planned Parenthood fiasco is a great example of the consequences that an organization may face if it’s not strategic in its use of communication. When attempting to address the backlash on their decision to defund Planned Parenthood, … Continue reading
As we discussed in class on Wednesdays, the missions of organizations can vary in description and length. However, they seek to explain the intended role and importance of the organization. A mission is intended to serve as the framework for … Continue reading
For this week blog , I have chosen the following article : https://pj.news.chass.ncsu.edu/2016/11/21/automation-the-best-way-to-optimize-your-nonprofit-communications-strategy-for-2017/ Nonprofit organizations develop their member base societies by switching single donors into loyal members and appealing new donors to their organization. It is true that nonprofits also … Continue reading
During this week’s class professor Brooke mentioned that after receiving some criticism on a proposal she prepared, she applied the lessons learned and made sure that all subsequent proposals and other forms of communication incorporated stories about some of the … Continue reading
We’ve spent some time early on in the semester talking about what makes a non-profit, and the qualities necessary for it. I’ve long argued that an organization acting in the public benefit should be a strict requirement for one, and … Continue reading
After watching the TED talk presented by Melinda Gates, I was fascinated by the process in which nonprofits strive to develop a brand. Despite the fact that a large number of organizations take a very limited approach to branding by … Continue reading
I want to share an article about a nonprofit’s effective communication with volunteers, which is posted on Nancy Schwartz’s blog. She is a motivational coach and NGO consultant. Her article The 13 Principles Driving New York Cares’ Volunteer Communication Strategy describes the … Continue reading
https://blog.hubspot.com/marketing/viral-content-psychology This week’s discussion on nonprofit branding makes my head turn its gears wondering what makes something go viral, and what doesn’t. The marketing teams at nonprofit organizations across the country are coming up with new videos everyday: some short, … Continue reading