This article “What Nonprofits Can Learn from Uber” discusses what happened with the resignation of Travis Kalanick (founder) and the importance of branding. Uber’s identity however is not tied to Kalanick but rather to their ‘brand’ – how to get … Continue reading →

In the TED Talk by Simon Sinek he says “The goal is not just to sell to people who need what you have; the goal is to sell to people who believe what you believe.” Inspiration is key and inspiration is … Continue reading →