Since we touched on the topic of communicating our narrative in class, I got curious about how notable nonprofits use videos and outlets like YouTube to communicate their mission. Of course, the larger the organization, the bigger the investment on … Continue reading
This week, I came across an interesting website called Communication Matters. The website – a collaboration between The Communications Network and Brotherton Strategies – distills the results of a year-long strategic communications research project into a “model for effective communication.” … Continue reading
The Strategic Planning in Nonprofits (SPiN) Cycle is an interactive graph created by the Washington Nonprofit Institute that provides guidance for nonprofits to prepare, implement and evaluate their strategic plan. The Institute suggests that nonprofits go through this procedure every … Continue reading
My experience working with small or recently formed nonprofit organizations always made me interpret mission and vision as the same monster. Most of the time, due to limited staffing and the ambition to do it all, we would find ourselves … Continue reading
As we are talking about communication strategy and strategic planning, I thought I’d share this video that I watched for one of my previous classes, as it seemed fit for the topic. It is not necessarily targeted towards strategic … Continue reading
This week’s reading covers strategic planning and strategic communication. Strategic planning is a process I’d contend that should be done before communication strategy is done. Strategic planning involves everyone in the organization and it’s crafted around the mission statement. It … Continue reading
Branding is important for any organization, small or big. Branding is more than picking the right color, font, picture, and etc. Branding is essentially the message you give off to people. The type of branding that I find most important … Continue reading
The role of the mission in guiding the growth and direction of a nonprofit organization is to keep believing in the mission. In other words, we all have passions in different areas, but this does not get us far. We … Continue reading
This short article from Nonprofit Quarterly points to a list of 30 creative 404 pages by museums that contributes to their branding. I thought this idea was interesting, that 404 error pages could also be an opportunity for building and/or … Continue reading
We’ve read a lot and talked about the importance of brand for an organization, and last night we also discussed the importance of how we present ourselves in both external and internal communications. This article shares some interesting points on … Continue reading