After doing a deep analysis on who my competitors were, I think it may be a bit difficult to create this business, but I see that I have many opportunities for this project to be a success. I feel more realistic after doing this Business Model canvas from my competitor in depth and when I see that one of my strong competitors is the platform that New York Sport Club Gym uses, it is very good for the sector, but I think it has its disadvantages and I think I can improve it so that my application of better benefit to students.
I cannot deny that my biggest competitor has a first-rate platform that offers notifications, promotions, discounts, making appointments and canceling them 24 hours a day. I would like to integrate all these functions and improve them so that the student does not have the need to leave the university for a gym and waste their valuable time and money. I think that one of the things that would give more value to my application would be that the students receive notifications of how the gym environment is in the morning, afternoon, or night. So, they can see the availability and decide to go or maybe later and do something important like homework in some class. They will also be able to make daily reservations, check accessible hours, receive notifications if there is a line to enter and reschedule the shift, capacity tracker.
I will continue this value proposition because I see that it can work for the best performance of students. The main reason is that students can be alert to the things they want to do but it is much better if you receive a message that something is not available, and you can make a quick and effective decision to take advantage of the day. This may not be a good idea because there are already many applications in some gymnasiums that you can make reservations and order your calendar but at Baruch College gym, we do not have that idea that would help students save money and time and focus on their studies.
Finishing this and looking to the future, I believe that due to this pandemic we will need this application so that students can reserve their place, day, and date and the gym can also carry out a capacity control for reasons of contagion security.
I also found that the competitive analysis illustrated the challenges due to the availability of current solutions! How will the data be tracked and collected? Will this app need buy-in from the Baruch administration? Also, what is incentivizing the students to give the data that makes it valuable? I think solving the issues of the crowded Baruch gym is definitely a worthy one and I would use something that gave me updates when appropriate.