Social Media Strategy Paper
I plan to use social media to drive traffic to my blog, to develop my brand, and communicate more effectively with my targeted audience. The evolution of social media has made it quicker and easier to connect to different people around the world. Using various social media platforms such as Facebook, Twitter, and YouTube, I want to reach out to and possibly involve my readers to make my blog more known.
Who I Will Reach Out To:
I plan to reach out to individuals, companies, and organizations that are Asian-interest oriented or ones whose missions are similar to that of my blog. This includes local neighborhood organizations such as the Chinese-American Planning Council (CPC), EmblemHealth Neighborhood Care, Asia Society, and Asian & Pacific islander Coalition on HIV/AIDS (APICHA). These organizations who are all active on Facebook tends to attract an older, first generation of Asians which can provide more contacts, information, and access to the Asian community. CPC in particular is one of the largest Chinese-based social services agencies with locations in Brooklyn, Manhattan, and Queens. Reaching them as an audience would essentially allow me to reach a larger Asian population and build up my network for future interview, events, or admittance to celebrations.
Organizations such as the Committee Against Anti-Asian American Violence (CAAAV), Organization of Chinese Americans (OCA), and East Coast Asian American Student Union (ECAASU) are more targeted towards the millennial generation of Asian Americans. so these are the groups that I want to get to retweet and share my articles. Since there is an active Asian American millennial student network within these groups, these are the individuals that I hope to reach out to retweet my posts and share my articles. These organizations also hold many events such as CAAAV’s latest “Raise the Roof to Lower the Rent” event that I could surely cover for my blog. In addition to that, organizations such as ECAASU host annual talent shows across various campuses which can shed a light on what Asian American students are involved in, as well as showcase new talent on my blog. OCA has also been known to be politically active, especially during the unveiling of the Private Danny Chen Street, which would make a great featured article on my blog.
I will also attempt to reach out to the Asian YouTube community which includes Wong Fu Productions, KevJumba, Chriselle Lim, and Michelle Phan. Although most of these YouTubers are located in California, they each have millions of subscribers from around the world. With such a large following, these YouTubers can offer a new perspective to my blog, as well as promote my blog to their fans. In addition, I want to reach out to other bloggers who blog about similar topics such as the Angry Asian Man, Christina of Chinatown, and the Bowery Boogie, in hopes of a potential collaboration or guest writers.
Last but not least, I also plan to reach out the cultural sites such as the Museum of Chinese in America (MOCA), which holds unique events featuring Asian artists, as well as cultural clubs in the Baruch community that can help my promote my blog. These clubs include United Chinese Language Association (UCLA), the various Asian societies such as Japan Club, the Vietnamese Student Association, and Asian-interest Greek organizations which include Kappa Phi Lambda, Alpha Kappa Delta Phi, and Alpha Kappa Psi. In this capacity, I can stop on top of upcoming events as well build a mutually beneficial relationship where we promote each other’s events.
Social Media Accounts:
- Facebook: Being that Facebook is one of the most popular social media platforms, I will aim to post on Facebook at least once a day, at the most optimal time where everyone can see it. I will post relevant content and trending news, as well as posts that would be of interest to my followers. My Facebook posts will be almost always either link to an article or have some sort of multimedia, whether it is videos, pictures, or a combination of both.
- Twitter: I will aim to Tweet at least three times a day because of the ease of sending a text and the speed at which tweets travel. I will tweet information related to new openings or events, and also when a new blog post is up. I will try to link out to other sites, retweet some of the people I follow, or include hashtags to be more organized in terms of searches.
- YouTube: I think YouTube would be a good platform because it can engage my readers in the form of video blogs or informational videos. Videos would be more interactive and interesting than the conventional blog posts. At the end of each video, I plan to include the link of my blog to drive traffic back to my site.
Tweets and Headlines
- Post One: Formerly named ‘Made in America’- What does it mean for you to be Asian American? #AsianAmerican http://bit.ly/1rglRyK
- Post Two: Formerly named ‘How Do You Preserve Your Culture While Still Being A Global Citizen?’ – Passport from Asia: Things to keep in mind when Traveling Abroad http://bit.ly/1qXYyiw
- Post Three: Formerly named ‘The Museum of Chinese in America (MOCA)’- A little piece of history found in the crossroad of Soho, Little Italy, and Chinatown. #MOCA http://bit.ly/1vDQ1m1
- Post Four: Formerly named ‘Millennial Perspectives: Some Traditions Explained’- Do you believe in these Asian superstitions? #AsianAmerican http://bit.ly/1y3IyuO
