There are several prevalent organizations active in the Chinatown community aimed at serving Asian Americans: EmblemHealth Neighborhood Care, located at 87 Bowery Street, the Chinese-American Planning Council, headquartered at 150 Elizabeth Street, and OCA Asian American Advocates, stationed at 50 Madison Street. These organizations serve their respective community in various ways, from fighting social injustices, to providing simple translation services, or simply offering recreational classes. Nonetheless, all these organizations are faced with challenges that they must overcome to serve their constituents more effectively.

Peter Chang, Community Liaison of EmblemHealth Neighborhood Care

Peter Chang, is the Community Liaison at EmblemHealth Neighborhood Care. In his role as Community Liaison, Peter educates Asian Americans about the benefits of various health insurance plans, and provides assistance with applications. In his experiences, Peter believes that one of the biggest problems in Chinatown is people’s over dependence on the Chinese/Asian community which in turn, limits their experiences. According to Peter, it is one thing to embrace your culture, but it is another to use those experiences as a barrier. In his own words,

“The biggest problem that I see as a challenge is really the over dependence on the Chinese/Asian Community. I understand preserving and embracing culture, but far too many people do not have an understanding of the areas outside of these neighborhoods. Not only do they hinder their own experiences, but I know that it affects their children as well. It’s hard enough to get past people asking you where are you really from and how come you don’t know where the best Chinese Restaurant is, but people will continue to treat Asian Americans as exotic and places like Chinatown as a tourist destination. I would really want to see Asian Americans become just AMERICAN.”

Ivy-Teng Lei, Board Member of OCA- New York Chapter, second from the left

Ivy-Teng Lei is a board member for OCA, an organization dedicated to the advancement of Asian Pacific Americans. She is heavily involved in events that promote the social, political, and economic well-being of the Asian Community in New York, but she sees one of the greatest struggles in her opinion as the segmentation within the Asian Community. As it turns out, there is friction within the overall Asian community. In order to truly speak the needs of the community, we must first embrace the diversity within the Asian culture and overcome the segmentation barriers, caused as a result of different dialects.

One of the greatest struggles in the Asian American and Pacific Islander community it’s segmentation of different dialect and culture. Although it’s diversity brings richness in our culture, it also creates language barriers for information to be passed from main stream media to another. Aside from ethnic media, changes in our political landscapes and important issues affecting our community, such as immigration reform, are often spread via word-of-mouth.
OCA New York, formerly known as Organization of Chinese Americans, now rebranded as “OCA Asian American Advocates” addresses this issue by working with organizations across different ethnicities. From Southeast Asian organizations to our Latino sister and brothers, we unite basic upon issues rather than culture and ethnics. It is strength of community building and organization that truly speaks the need of immigration reform, healthcare issues and minimum wage.

Emily Gorbach, Summer Youth Employment Program Coordinator from CPC attributes the fault to the fact that Asian American students are overlooked in terms of their social and communication skills. In her years as coordinator for the summer program, she sees many Asian American students excel academically in school, but fall short when it comes to communicating with others and marketing themselves confidently. In an attempt to develop their social communication skills, CPC provides high levels of mentorship and workshops to improve speaking techniques.

In some instances, Asian American students who are high achievers academically are viewed as not requiring services or assistance. Even though these students perform well in school, they may be in need of developing their social and communication skills and confidence. At CPC, we work to create an environment to foster these skills for our young adults. In our programs, we encourage team building and social interaction. We also provide high levels of mentorship. In regards to promoting and celebrating Asian culture, we incorporate identify exploration and culture in our after school program. Through workshops and cultural field trips, we hope that our participants can gain a better understanding of their heritage.

Overcoming these challenges will not be easy, but it is reassuring to know that these organizations are well on their way to improving the state of things for the Asian American community as a whole.

There are several prevalent organizations active in the Chinatown community aimed at serving Asian Americans: EmblemHealth Neighborhood Care, located at 87 Bowery Street, the Chinese-American Planning Council, headquartered at 150 Elizabeth Street, and OCA Asian American Advocates, stationed at 50 Madison Street. These organizations serve their respective community in various ways, from fighting social injustices, to providing simple translation services, or simply offering recreational classes. Nonetheless, all these organizations are faced with challenges that they must overcome to serve their constituents more effectively.

Peter Chang, Community Liaison of EmblemHealth Neighborhood Care

Peter Chang, is the Community Liaison at EmblemHealth Neighborhood Care. In his role as Community Liaison, Peter educates Asian Americans about the benefits of various health insurance plans, and provides assistance with applications. In his experiences, Peter believes that one of the biggest problems in Chinatown is people’s over dependence on the Chinese/Asian community which in turn, limits their experiences. According to Peter, it is one thing to embrace your culture, but it is another to use those experiences as a barrier. In his own words,

“The biggest problem that I see as a challenge is really the over dependence on the Chinese/Asian Community. I understand preserving and embracing culture, but far too many people do not have an understanding of the areas outside of these neighborhoods. Not only do they hinder their own experiences, but I know that it affects their children as well. It’s hard enough to get past people asking you where are you really from and how come you don’t know where the best Chinese Restaurant is, but people will continue to treat Asian Americans as exotic and places like Chinatown as a tourist destination. I would really want to see Asian Americans become just AMERICAN.”

Ivy-Teng Lei, Board Member of OCA- New York Chapter, second from the left

Ivy-Teng Lei is a board member for OCA, an organization dedicated to the advancement of Asian Pacific Americans. She is heavily involved in events that promote the social, political, and economic well-being of the Asian Community in New York, but she sees one of the greatest struggles in her opinion as the segmentation within the Asian Community. As it turns out, there is friction within the overall Asian community. In order to truly speak the needs of the community, we must first embrace the diversity within the Asian culture and overcome the segmentation barriers, caused as a result of different dialects.

One of the greatest struggles in the Asian American and Pacific Islander community it’s segmentation of different dialect and culture. Although it’s diversity brings richness in our culture, it also creates language barriers for information to be passed from main stream media to another. Aside from ethnic media, changes in our political landscapes and important issues affecting our community, such as immigration reform, are often spread via word-of-mouth.
OCA New York, formerly known as Organization of Chinese Americans, now rebranded as “OCA Asian American Advocates” addresses this issue by working with organizations across different ethnicities. From Southeast Asian organizations to our Latino sister and brothers, we unite basic upon issues rather than culture and ethnics. It is strength of community building and organization that truly speaks the need of immigration reform, healthcare issues and minimum wage.

Emily Gorbach, Summer Youth Employment Program Coordinator from CPC attributes the fault to the fact that Asian American students are overlooked in terms of their social and communication skills. In her years as coordinator for the summer program, she sees many Asian American students excel academically in school, but fall short when it comes to communicating with others and marketing themselves confidently. In an attempt to develop their social communication skills, CPC provides high levels of mentorship and workshops to improve speaking techniques.

In some instances, Asian American students who are high achievers academically are viewed as not requiring services or assistance. Even though these students perform well in school, they may be in need of developing their social and communication skills and confidence. At CPC, we work to create an environment to foster these skills for our young adults. In our programs, we encourage team building and social interaction. We also provide high levels of mentorship. In regards to promoting and celebrating Asian culture, we incorporate identify exploration and culture in our after school program. Through workshops and cultural field trips, we hope that our participants can gain a better understanding of their heritage.

Overcoming these challenges will not be easy, but it is reassuring to know that these organizations are well on their way to improving the state of things for the Asian American community as a whole.

There are several prevalent organizations active in the Chinatown community: EmblemHealth Neighborhood Care, located at 87 Bowery Street, the Chinese-American Planning Council, headquartered at 150 Elizabeth Street, and OCA Asian American Advocates, stationed at 50 Madison Street. These organizations all serve their community in various ways, from fighting social injustices, to providing simple translation services, or simply offering recreational classes. Nonetheless, what all these organizations are face with, is some sort of challenge that each representative from these groups speak about.

Peter Chang, Community Liaison of EmblemHealth Neighborhood Care

Peter Chang, is the Community Liaison at EmblemHealth Neighborhood Care. In his role as Community Liaison, he sees one of the biggest problem is over dependence on the Chinese/Asian community that limits their experiences. In his own words,

The biggest problem that I see as a challenge is really the over dependence on the Chinese/Asian Community. I understand preserving and embracing culture, but far too many people do not have an understanding of the areas outside of these neighborhoods. Not only do they hinder their own experiences, but I know that it affects their children as well. It’s hard enough to get past people asking you where are you really from and how come you don’t know where the best Chinese Restaurant is, but people will continue to treat Asian Americans as exotic and places like Chinatown as a tourist destination. I would really want to see Asian Americans become just AMERICAN.

Ivy-Teng Lei, Board Member of OCA- New York Chapter, second from the left

Ivy-Teng Lei is a board member for OCA and one of the greatest struggles in her opinion is the segmentation within the Asian Community.

One of the greatest struggles in the Asian American and Pacific Islander community it’s segmentation of different dialect and culture. Although it’s diversity brings richness in our culture, it also creates language barriers for information to be passed from main stream media to another. Aside from ethnic media, changes in our political landscapes and important issues affecting our community, such as immigration reform, are often spread via word-of-mouth.
OCA New York, formerly known as Organization of Chinese Americans, now rebranded as “OCA Asian American Advocates” addresses this issue by working with organizations across different ethnicities. From Southeast Asian organizations to our Latino sister and brothers, we unite basic upon issues rather than culture and ethnics. It is strength of community building and organization that truly speaks the need of immigration reform, healthcare issues and minimum wage.

Emily Gorbach, Summer Youth Employment Program Coordinator from CPC attributes the fault to the fact that Asian American students are overlooked in terms of their social and communication skills.

In some instances, Asian American students who are high achievers academically are viewed as not requiring services or assistance. Even though these students perform well in school, they may be in need of developing their social and communication skills and confidence. At CPC, we work to create an environment to foster these skills for our young adults. In our programs, we encourage team building and social interaction. We also provide high levels of mentorship. In regards to promoting and celebrating Asian culture, we incorporate identify exploration and culture in our after school program. Through workshops and cultural field trips, we hope that our participants can gain a better understanding of their heritage.

Social media is a way that people can communicate, share information and create content for others online. I intend to use social media to promote my blog by using popular words as my blog titles. My blog post will show up on google searches which will allow for traffic to flow through my blog. I plan to also ask the small businesses that I have written a post about to put my blog link on their website. This will put my blog out there so that more people will know about it.

I want to reach many individuals, companies, organizations and societies that will be able to help me promote my blog. Some of them are:

– @brooklyn_news curates and publishes the most interesting news that happens in Brooklyn on their website. They curate news by categories and I believe the category that will help by blog the most is their category on “Things to do”.

– @BrooklynBased is an email magazine that made it easy for subscribers to keep track of the events, people and places that were part of Brooklyn’s rise over Manhattan as the creative center of New York in the late mid-2000s. They would be good to connect with because their subscribers are interested in things around Brooklyn and may want to know about the small businesses in Brooklyn.

– @Brooklyn_Paper. The Brooklyn Paper newspaper and BrooklynPaper.com are the leading news media in Brooklyn. Connecting with them will allow me to find out more about what is going on in Brooklyn on a deeper level than business. For example, Brooklyn Paper probably had articles about the economy of neighborhoods which will help me to understand any changes in neighborhoods that I intend to go to for potential businesses for my blog.

– @BrooklynChamber. Brooklyn chamber of commerce is an organization that promotes economic development across the borough and serves as an advocate for its member businesses. Their mission is to promote a healthy business environment throughout Brooklyn. Connecting with them will allow me to find more businesses to write about.

– @BklynEagle. The Brooklyn Daily Eagle is published five days a week as a morning newspaper devoted to Brooklyn only. It was founded in 1841 and has continuous publications since. I think connecting with them will be helpful since I want to find old businesses that have been around for a long time.

– @DowntownBklyn. Downtown Brooklyn Partnership is a not-for-profit local development corporation that serves as the primary champion for Downtown Brooklyn as a world-class business, cultural, educational, residential, and retail destination. They strive to attract new businesses to Downtown. I think connecting with them will be key to the Downtown area of Brooklyn because they focus on a specific area of Brooklyn.

– @NYTSmallBiz. New York Times Small business section doesn’t only provide readers with articles about business news in New York. They also provide where small-business owners can compare notes, ask questions, get advice, and learn from one another’s mistakes. Many business owners visit this website daily.

– @smorgasburg. Smorgasburg is an outdoor, giant all-food market that happens on weekends from the summer to the end of November. Although it’s only seasonal, I believe it is famous enough to get readers to my blog.

– @parkslope5thave. Fifth Ave Park Slope promotes business development and improves the area’s quality of life. Park slope is a neighborhood rich with historic businesses in Brooklyn that I would be interested for my blog.

– @brooklynmag. Brooklyn Magazine provides readers with news and articles about Brooklyn in a unique way. They provide many feature articles for their readers about many different things. Some examples are food, homes, local shops, and classes.

Facebook, Twitter, and Instagram are the social media platforms that I would use to promote my blog. For Facebook I would post every time I post a new blog article up. Any of my Facebook friends would be able to read the new article as soon as I post it to the blog. I would post the article for them to read on Facebook in a read friendly way but will also provide the link to my blog if they want to see the original post. For twitter, I would also tweet every time I post a new blog article. I would follow the same strategy as Facebook but I would tweet more articles of other similar blogs to create a relationship. Hopefully other blogs will retweet my blog articles as well. For Instagram, I would find the best photo in my blog article and post my headline under it. I don’t want to give away too much on the Instagram post because people on Instagram usually just want a quick update on things. For this reason, I will add my link to each post so that anyone who wants more on the article will be able to go to my blog.
Tweets:

Post#1: Delicious Norwegian food at Nordic Delicacies. #Foodporn #Nomnom #Foodie #Norwegianfood

Post#2: Bike Fix at Farrara’s Cycle Shop. #bikefix #bicycle #bikerepairs

Post #3: Fresh Authentic Mexican Food at Coszcal de Allende. #Tacos #Burritos #Foodie #Mexicanfood

Post #4: Grab a drink at Celebritea Café. #drinks #yum #bubbletea

Cheick Toure

Social Media Strategy

Originally the purpose of my blog was to document the experience of cycling in New York City from a beginners perspective. As the blog to developed, it’s turned less about me documenting my cycling experience and more about finding ways to inform or expose others who are unfamiliar to biking in the city to the experience. In order to get others involved with my blog I intend to build a social media presence on Instagram, Twitter, and Facebook. Instagram because the cycling experience is a visual one, being able to share the experience with the viewers through photos, can allow viewers to share the experience through their mobile devices. Some people view riding in the city to be a very dangerous thing, which it can be, but there are ways to be safe and still enjoy the fun of cycling. So being able to photographically document cycling in New York City, or taking photos of the go to bike shops for repairs, or the local gas station with free or cheap pump for your tires, or ways to be prepared for night riding, can actually help promote more of the fun and safer experience for those have been interested in cycling and those never put much thought into it.

Who will I reach: These are several blogs that document aspects of cycling, from a street cycling to documenting pro cycling or pro athletes. Those blogs have already established themselves and they often repost a tweet from a fellow blogger in an attempt to create more of a cycling community.

1.Red Kite Prayer: Twitter @RedKitePrayer/ no instagram

2. Adventure Journal: Twitter @adventurevida/ no instagram

3. Rouleur Magazine: Twitter @rouleurmagazine

4. BDIPC: Twitter @#BDIPC/ same for instagram and Facebook

5. Fat Cyclist: Twitter @fatcyclist

6. BikeHacks: Twitter @bikehacks/ Insta @bikehacks

7. The Inner ring:Twitter @inrng

8. Vital MTB: Twitter @VitalMTB/ insta@VitalMTB

9. Boulder Report: Twitter and Instagram @BicyclingMag

10.Bike Snob: Twitter @bikesnobnyc

11.Ralpha Blog: Twitter @rapha/ Insta @rapha

12. Cycle chic: Twitter @_Cycle_Chic

13. Bicycle Habitat: Twitter and Instagram @BicycleHabitat

14. BikepeaceNYC: Twitter and instagram @bikepeacenyc
15.PreferredMode: Twitter,Instagram, Facebook and Tumblr @PreferredMode

These blogs can open up a larger social media followers to my content, some the last three are a bit of competition, but competition can foster growth and push to create original contents.

My accounts:

Facebook: Cycle Path on Facebook would to create more of cycling community, Facebook is a good place for people to open up conversations about an experience. So is twitter, but the main difference here is that you have almost to word count limits.

Twitter: Mainly to keep my readers up to date with my blog, things that I think is interesting for them to follow or that aligns with the work am doing on my blog. As well with informing them of new blog posts.

Instagram: Mainly just to share the experience of cycling through the lens of my cellphone camera with my readers, it makes them feel part of the experience and will drive them to want to participate in the experience and discuss it with others.

Writing Tweets and Headlines:

Twitter handles:             Headlines:

#cyclepaths-                 biking maps of NYC including rules and regulations.

#WilliamsburgBridgecyclepath –     Williamsburg Bridge on Two Wheels as headline

#conversationonCitibike    –     A student’s perspective on Citi Bike

#cyclingisforartistofNYC     –     An artist Mode of transportation

These are few twitter handles to promote the current and previous blog post and give readers the chance to interact with my contents.

Freddy Cicchetti

Creating and utilizing an effective social media strategy will be the most pivotal element of building readership for Power Play Coach. Constructing a Twitter account that follows everyone in the hockey community will hopefully translate into followers of our own, for Power Play Coach. We will stay active on Twitter by providing timely and well-presented blog posts about our word presses featured stories, tweeting about major coaching developments around the world’s major hockey leagues,  and re-tweeting stories from other hockey outlets that revolve around something coaching related. If a story surfaces about hockey coaching, from Power Play Coach to any other publication, the Power Play Coach Twitter account will have the scoop. Sharing our blog stories by tagging hockey insiders, reporters, and those involved in our blogs stories will also hopefully translate into more readership and followers.

@ExtraSkater

@TheNHLFiles

The two twitter accounts above would both produce increased readership for Power Play Coach. They are Twitter accounts that do not have approved check marks, but both have huge followings and many contributors. Extra Skater has a huge following of 15 thousand, it is perhaps the sole provider of advanced statistics in hockey and has just recently been shut down as the accounts main contributor has taken an analytic job with the NHL’s Toronto Maple Leafs. Extra Skaters followers are looking for active and niche-style blogging. Extra Skater has not been tremendously active and hopefully followers will look to us as a recommended source of in depth hockey coverage. I’ve done one story on video-usage in hockey and analytics are what stem from re-watching video to produce calculated statistics.

The NHL Files reports on anything hockey related like injuries, coaching changes, salary cap issues, and prospect pools. If the context of Power Play Coach stories are angled toward any NHL headlines I believe the NHL Files will be a good source to follow and send my work to.

@HockeyCanada

Hockey Canada is the sole governing body for amateur hockey in Canada. Their website which can be accessed through their Twitter account offers a huge lot of information on everything hockey. News on coaching skills, female hockey, parents, adult recreation hockey, sled hockey for paraplegics just to name a few. Their 180 thousand followers who are looking for more news on coaching are ideal readers for Power Play Coach

@UffeBodin

@puckarinen

@RandyRusson

@KKurzCSN

@rayferrarotsn

@BJaffe

@jaygeemsg

@darrendreger

@TSNBobMcKenzie

The above list of Twitter handles are hockey media personnel or hockey insiders. Notable names like TSN’s Bob McKenzie is the former editor-in-chief of The Hockey News and is perhaps the most credible source of all things hockey. Although McKenzie and most of the above names are NHL contributors, they all often tweet or re-tweet stories that are hockey related and not-NHL related. Engaging stories about youth hockey in their communities, and worldwide have been reported on through their twitter accounts. Reaching out to these reporters and their followers will hopefully give Power Play Coach  more readership. I think if I can better angle stories to have a small NHL twist when applicable this could be a possibility. Tweeting stories at these insiders and encouraging all my followers to re-tweet stories they enjoyed or found useful may spread an awareness for coaches to accept more insight from other coaches.

@TheHockeyNews

@USAHMagazine

@TSNHockey

The above list of Twitter handles are physical and online magazines (The Hockey News and USA Hockey Magazine), TSN Hockey is basically the ESPN of Canada, that does Hockey coverage on scale that ESPN does not do. ESPN many times will create unoriginal news stories that are solely credited to one source like the NY Times for example. TSN does all of its own reporting and is more journalistic, ethical and engaging than its partners at ESPN. These three news outlets are constantly producing news stories that are human interest and definitely are not always NHL related. Tweeting at these magazines and their editors with Power Play Coach stories would certainly give my blog a chance at greater readership.

For now, I believe that only Twitter and potentially Facebook are the only social media platforms Power Play Coach would need to promote the blog. Twitter would be extremely useful to give back to the hockey community by following the masses and sharing our blog stories. On Twitter we would aim to post at least once a day with an original piece once a week. Our tweets would be on active live in-game coaching developments, outside media news on coaches and we would re-tweet other hockey insight that would generate traffic.

1. Your Playing Days Are Over- Time To Coach?

Hanging up the skates is tough, but now you’re ready to coach. Baruch College hockey coach @TerryHoitz shares his experience with us, from back-up goaltender to bench boss. #coachgus @USAHMagazine @HockeyCanada

2. The Best Hockey Skaters: Start Early And Repeat

Runners run every day and skaters skate, well, hopefully every day. The world’s best on ice are starting younger, skating more and Long Island skating instructor Tommy Keane says it’s paying off. #NoFearSkating @BJaffe @USAHMagazine

3. Does Film Analysis Work For Youth Hockey?

Nothing represents the final on-ice product more accurately

than the game-film. @Arrows18U HC Chris Hogan explains

videos usefulness and flawed overkill in the realm of youth

hockey. #ItsAllInstinct @darrendreger @ExtraSkater

Twitter and Google Plus are two social media sites that seem to be most popular. Many journalists have credited both of those sites to promote their work. That seems to be the best way to garner readership. Hash tags will also be an essential part in using social media. It will prove to be another positive way in having my work more recognizable. Here are fifteen accounts that I’d reach out to and would like to be associated with.

@RShreeves: Her work covers around being eco-friendly. That consists of a heavy use of vegetables and fruits. She has over 4,000 followers and is consistent in posting environmental based food choices.

@FollowNathan: In a remarkable story, he spent 5 months and 4300 miles biked around the United States. While on this trip, he interviewed people around food chains and agriculture. This applies to my blog well from all of the traveling.

@TheFoodTrust: A website that wants to ensure their readers about having affordable meals. These meals also include nutrition, which connects to my blog effectively. This is a nonprofit organization as well.

@EdibleStories: They look to post about local foods in your area. It can become rather convenient, especially when you’re looking for a fulfilling meal. From what I’ve said, they focus on food chains and what the health benefits are from them.

@KitchenKop: An actual blog that investigates on incorrect health tidbits. Just recently, I looked through various food chains that can still be beneficial. Kitchen Kop is a good fit because it gives them information on various nutrition topics.

@FoodRenegade: Another website that looks purely on nutrition. The difference is that these tweets and articles come from a well-accomplished author. She is very adamant on helping those, who are constantly struggling to find a balance due to other life obligations.

@DaveZinczenko: One of the most popular nutritionists in the world. He’s well versed in practically everything, when it comes to food. He travels all across the United States as well, which shows his experience in adapting to eating out.

@EatingWell: This account is different because it’s mainly a magazine that focuses more on good tasting food. They make it an objective to combine good tasting food, along with having actual health benefits.

@Meredithmo: She is someone that seems more reachable than some of the other accounts. Her account only has 5,655 followers and talks too many of her followers. Local food is one of her main priorities to write about.

@Fairfoodfight: They have a more aggressive style of writing. Many of their articles pertain to recognizing what organic food is. Their aggressive style does intrigue me, which is why I’d like to connect with them.

@MichaelBauer1: While he resides in the West coast, his articles are very informative. He includes many recipes from what he’s eaten across that part of the country. It helps involving what to order at a particular restaurant.

@AmandaHesser: Besides writing for the New York Times, she is very active with her followers. Despite having 151,000 followers, her openness really interests me. As someone who writes for a major publication, she has experience in practically every food culture.

@Mbhide: Her writing focuses on her Indian heritage. That leads to her focusing on a healthy appetite, as it focuses on bowl dishes. It brings a different twist compared to other writers. Sometimes focusing on just one certain culture is much easier to follow.

@TheFoodLab: Another writer that has thousands of followers, yet still interacts with his readers. Many of his articles pertain to certain recipes and what to order when trying to eat healthy out.

@GaelGreene: One of my favorite choices because she’s consistently eating across New York City. Her popularity is enormous at 123,000 followers. Many of her articles are based on experiences in eating in New York City. A perfect fit for what I’m intending to do.
I’d use my Twitter account at @AllenStrk to promote my blog. I’d post my articles in the morning, which is the best time for people to read it. People are too busy with their lives in the afternoon or night. I’d post around twice a week on weekdays to reach out to as many people as possible. You have to figure out a proper time frame for people to read articles. The weekend is usually the time that people like to enjoy their lives and stay away from the computer. That would be my agenda to promote my work efficiently. Reddit would also be another site that I’d link my articles too.

PART 1: OPENING PARAGRAPH

For my blog in particular, I think the best approach when it comes to social media is to utilize photo oriented platforms because people will be more inclined to pause and look at a post if it contains a picture of an animal. That being said, Instagram is an obvious choice, however I could also use Twitter to draw readers in with quick descriptions about events taking place regarding pet adoption. I should also maintain a Facebook page, as most organizations and blogs do, just to act as an archive of all the information and activity my blog would perform. While the main focus of my social media strategy would be pictures, I could post videos from time to time when I get the chance to attend an event, or if I would ever be allowed to film inside an animal rescue shelter.

PART #2: WHO TO REACH

I would follow some of the widely recognized organizations such as the ASPCA, The Humane Society, and PETA because they are reputable and reliable. These are the animal adoption and rescue organizations that have been around for years and have established both successful businesses, as well as a good social media presence. I could turn to these platforms to learn how to make my blog and social media outlets more successful and visually appealing.

I would also follow local New York City based adoption organizations that are a bit smaller-scale, but nonetheless still important. Most people already have some knowledge about the larger agencies, but I would like to promote small businesses that hold several events that people may not know about. These are the handles I could either tweet to or retweet, and most likely get responses. These responses would establish my blog as reputable and attract more fans. I would follow some of the widely recognized organizations such as the ASPCA, The Humane Society, and PETA because they are reputable and reliable. These are the animal adoption and rescue organizations that have been around for years and have established both successful businesses, as well as a good social media presence. I could turn to these platforms to learn how to make my blog and social media outlets more successful and visually appealing.

I included a few twitter handles of places and agencies that I am interested in possibly writing blog posts about. I think you should always follow the people and places you write about, as it is a networking opportunity. Small-scale businesses would especially like to be recognized, so it is likely to evoke positive responses from them.

Lastly, I included Ellen Degeneres, as she has been very vocal in advocating for animal adoption. She has been known to donate generously to things revolving around pet adoption. I think it is important to follow celebrities and well-known people because it gives your social media more legitimacy. There are other celebrities I could follow who have been instrumental in drawing attention to adoption, and reaching out to these people on Twitter could increase my follow count.

PART #3: ACCOUNTS

 Facebook-

The Facebook account would be the archive of all the blog’s activity, and would include click through links to all other social media outlets involved. Each time there is a new post to the blog, there would also be a posting on Facebook with a link to the blog post itself. I would also use the Facebook to collect all the pictures that have either been taken for my articles, or even the unused pictures from the places I’ve been along the way. I think the most important factor of the Facebook page would be interaction, as I would have to communicate with my audience in order to make people feel as involved as possible. The Facebook account would most likely be the most frequently updated platform, posting several things each day.

Twitter-

This would also be another platform for self-promotion, however here I would also include links to outside sources with information regarding adoption events, or pets that are in need of adoption. This could be done by either creating the tweets myself to advocate for these agencies, or I could retweet them. Ideally, I think each tweet should have a unique picture, as many animal adoption based twitter accounts look similar and have similar content. A picture is what will make a person pause while scrolling down their feed instead of skipping another conventional tweet about an animal in need. I don’t think Twitter needs to be updated as much as Facebook because there is not enough information to be posted before it starts to be redundant and irritating. The only time I would tweet frequently would be if I was live tweeting from a specific event taking place.

Instagram-

The Instagram account would be one of my most important accounts, as I feel that this is the social media platform that people would be most interested in. Unfortunately, people tend to be more interested in looking in looking at a single picture, rather than taking the time to read an entire blog post. Also, in my research of other related blogs, I found that very few of them possessed Instagram accounts, so I think this a way for me to set myself apart from the rest. On my Instagram, there would be recurring hashtags related to pet adoption where people could send in their own photos with a short description of why their pet should be chosen. I would then chose a few of my favorite submissions and post them on Instagram. In doing so, I hope this would keep readers interested and would compel them to visit my site at least once weekly. By having weekly contests, my audience could have something to look forward to will hopefully bring out some competitive spirit, which may expand my following.

Youtube-

The Youtube account would not be my most frequently updated platform, however I would post videos whenever I attend events. I could even incorporate an element of live blogging, posting videos on the spot from the event I’m at. This would not only draw attention to my brand but would also promote the organization hosting the event. Hopefully this promotion would lead to developing strong relationships with other people in the field of pet adoption. Not only is this good for networking purposes, but also serves as a method of finding inspiration for future blog posts. In addition, I would love to get the chance to go inside some shelters and capture videos of what goes on at those places if I were allowed to. This gives my blog a more investigative angle, which could also attract more of a following.

PART #4: WRITING TWEETS AND HEADLINES

Post #1
Tweet: Cat in the… van? An #ASPCA van filled with kittens hits road to hold mobile adoption event in Stuyvesant Town. http://bit.ly/1xKK6tq #mobileadoption

Old Headline: ASPCA Mobile Events Promote Adoption
New Headline: ASPCA Mobile Events Promote Adoption in Stuyvesant Town

Post #2:
Tweet: Store sells “designer doggies” while fighting prominence of puppy mill breeding in America. http://bit.ly/1EXTNYM #STOPpuppymills
Old Headline: Petite Puppy Boutique Combats Puppy Mill Menace
New Headline: Long Island’s Petite Puppy Boutique Combats Puppy Mill Menace

Post #3:
Tweet: 70 years since opening, North Shore Animal League has saved the lives of over a million animals and won’t stop there! http://bit.ly/1qR2UT2 @AnimalLeague
Old Headline: North Shore Animal League Saves Lives
New Headline: North Shore Animal League: America’s Largest No-Kill Adoption Organization Saves Lives

Post #4
Tweet: Love animals? Love fashion? Stop by @CauzforPawz! Buy something that makes you look good, feel good while doing it. http://bit.ly/1AbdxZ6
Old Headline: Cauz for Pawz: Gramercy Thrift Shop Bridges Fashion and Animal Rescue
(Keeping headline as is)