Freddy Cicchetti
Creating and utilizing an effective social media strategy will be the most pivotal element of building readership for Power Play Coach. Constructing a Twitter account that follows everyone in the hockey community will hopefully translate into followers of our own, for Power Play Coach. We will stay active on Twitter by providing timely and well-presented blog posts about our word presses featured stories, tweeting about major coaching developments around the world’s major hockey leagues, and re-tweeting stories from other hockey outlets that revolve around something coaching related. If a story surfaces about hockey coaching, from Power Play Coach to any other publication, the Power Play Coach Twitter account will have the scoop. Sharing our blog stories by tagging hockey insiders, reporters, and those involved in our blogs stories will also hopefully translate into more readership and followers.
@ExtraSkater
@TheNHLFiles
The two twitter accounts above would both produce increased readership for Power Play Coach. They are Twitter accounts that do not have approved check marks, but both have huge followings and many contributors. Extra Skater has a huge following of 15 thousand, it is perhaps the sole provider of advanced statistics in hockey and has just recently been shut down as the accounts main contributor has taken an analytic job with the NHL’s Toronto Maple Leafs. Extra Skaters followers are looking for active and niche-style blogging. Extra Skater has not been tremendously active and hopefully followers will look to us as a recommended source of in depth hockey coverage. I’ve done one story on video-usage in hockey and analytics are what stem from re-watching video to produce calculated statistics.
The NHL Files reports on anything hockey related like injuries, coaching changes, salary cap issues, and prospect pools. If the context of Power Play Coach stories are angled toward any NHL headlines I believe the NHL Files will be a good source to follow and send my work to.
@HockeyCanada
Hockey Canada is the sole governing body for amateur hockey in Canada. Their website which can be accessed through their Twitter account offers a huge lot of information on everything hockey. News on coaching skills, female hockey, parents, adult recreation hockey, sled hockey for paraplegics just to name a few. Their 180 thousand followers who are looking for more news on coaching are ideal readers for Power Play Coach
@BJaffe
@jaygeemsg
@darrendreger
@TSNBobMcKenzie
The above list of Twitter handles are hockey media personnel or hockey insiders. Notable names like TSN’s Bob McKenzie is the former editor-in-chief of The Hockey News and is perhaps the most credible source of all things hockey. Although McKenzie and most of the above names are NHL contributors, they all often tweet or re-tweet stories that are hockey related and not-NHL related. Engaging stories about youth hockey in their communities, and worldwide have been reported on through their twitter accounts. Reaching out to these reporters and their followers will hopefully give Power Play Coach more readership. I think if I can better angle stories to have a small NHL twist when applicable this could be a possibility. Tweeting stories at these insiders and encouraging all my followers to re-tweet stories they enjoyed or found useful may spread an awareness for coaches to accept more insight from other coaches.
The above list of Twitter handles are physical and online magazines (The Hockey News and USA Hockey Magazine), TSN Hockey is basically the ESPN of Canada, that does Hockey coverage on scale that ESPN does not do. ESPN many times will create unoriginal news stories that are solely credited to one source like the NY Times for example. TSN does all of its own reporting and is more journalistic, ethical and engaging than its partners at ESPN. These three news outlets are constantly producing news stories that are human interest and definitely are not always NHL related. Tweeting at these magazines and their editors with Power Play Coach stories would certainly give my blog a chance at greater readership.
For now, I believe that only Twitter and potentially Facebook are the only social media platforms Power Play Coach would need to promote the blog. Twitter would be extremely useful to give back to the hockey community by following the masses and sharing our blog stories. On Twitter we would aim to post at least once a day with an original piece once a week. Our tweets would be on active live in-game coaching developments, outside media news on coaches and we would re-tweet other hockey insight that would generate traffic.
Hanging up the skates is tough, but now you’re ready to coach. Baruch College hockey coach @TerryHoitz shares his experience with us, from back-up goaltender to bench boss. #coachgus @USAHMagazine @HockeyCanada
2. The Best Hockey Skaters: Start Early And Repeat
Runners run every day and skaters skate, well, hopefully every day. The world’s best on ice are starting younger, skating more and Long Island skating instructor Tommy Keane says it’s paying off. #NoFearSkating @BJaffe @USAHMagazine
3. Does Film Analysis Work For Youth Hockey?
Nothing represents the final on-ice product more accurately
than the game-film. @Arrows18U HC Chris Hogan explains
videos usefulness and flawed overkill in the realm of youth
hockey. #ItsAllInstinct @darrendreger @ExtraSkater