Brand relationships go through a series of phases.
Four stages of Customer Relationship

• Awareness  – customer recognizes the firm but has not initiated any transactions.
• Exploration/Expansion – customer gathers information about the firm which determines whether repeated transactions will occur
• Commitment– Customer and firm feel a sense of obligation or responsibility to one another
• Dissolution- total loss off commitment and relations ,maybe the one we want to get rid of .. Not lose them just not take care of with relationship building gifts and promotions.

Note: Your will need to go through the first three (3) to get an action

You want to build longstanding relationships as they may lead to positive feelings leading to a loyal customers. Loyal customers are more profitable.