Category Archives: Customer Acquistion

Community

Community is a set of interwoven relationships built upon shared interests, which satisfies members’ needs otherwise unattainable individually Criteria for true communities: People criteria: membership is a conscious choice, member base has achieved critical mass sustainability, and members feel trusted. … Continue reading →

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Communication

Relationship Management                     Awareness Exploration Commitment  Thegoal of marketing communciations is to convey relevant messages to the right consumers as the right time. The role of the Internet in a marketing communications campaignis to reach customers and send a message … Continue reading →

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Price

Price Structures  Various price strucures canbe used to implentment respective relationships staged. Some of the various pricing strategies are EDLP = Everyday low pricing -Cost plus -competive pricing -demand pricing -loss leader -luxury pricing – frenzied pricing *stub hub, ebay, … Continue reading →

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