Click on the links below to view the video.
- Lecture 3.1 Qualitative research – Introduction (6:57) – Download slides and transcript
- Lecture 3.2 Observation, Concept Testing and Social Media Research (12:24) – Download slides and transcript
- Lecture 3.3 Focus Groups (10:34) – Download slides and transcript
- NOTE: Lecture references the show “Lie To Me”–watch episode here.
- Lecture 3.4 Projective Techniques (5:34) – Download slides and transcript
Complete this Quiz after viewing the material (Pollev.com login required). This is for self-assessment and carries no weight in the grade.
