BEST FRIENDS ANIMAL RESCUE’S “SUPER ADOPTION EVENT” FINDS HOMES FOR OVER 200 PETS

This weekend, the three-day long “Super Adoption Event” hosted by Best Friends Animal Society, surely proved to be super. In collaboration with Badass Brooklyn Animal Rescue, the organization united shelters and rescue groups at the Brooklyn Expo Center in an effort to find homes for abandoned or rescued animals from across America.

Poodles, Huskies, Pitbulls— you name it. All weekend long, people who had preapproved applications were able to mingle around the venue and have their pick of over 500 dogs from 25 participating adoption organizations within the tri-state area.

Photos not enough for you?

The event proved to be a success, and thanks to Best Friends Animal Society, 239 pets will now have a home and family for the holidays.

239 pets found forever homes at our first-ever #NYCSuperAdoption! Thanks to all (including @AmirArison) who joined! pic.twitter.com/UHm9X6TbcR

— Best Friends (@bestfriends) December 15, 2014

This weekend, the three-day long “Super Adoption Event” hosted by Best Friends Animal Society, surely proved to be super. In collaboration with Badass Brooklyn Animal Rescue, the organization united shelters and rescue groups at the Brooklyn Expo Center in an effort to find homes for abandoned or rescued animals from across America.

Poodles, Huskies, Pitbulls— you name it. All weekend long, people who had preapproved applications were able to mingle around the venue and have their pick of over 500 dogs from 25 participating adoption organizations within the tri-state area.

Photos not enough for you?

The event proved to be a success, and thanks to Best Friends Animal Society, 239 pets will now have a home and family for the holidays.

239 pets found forever homes at our first-ever #NYCSuperAdoption! Thanks to all (including @AmirArison) who joined! pic.twitter.com/UHm9X6TbcR

— Best Friends (@bestfriends) December 15, 2014

Pitbulls, and terriers, and labs — oh my! In a weekend long adoption event taking place December 12 through December 14, hosted by Badass Brooklyn Animal Rescue, people will have the opportunity to choose from a variety of  mixed-breed rescued dogs to bring home.

Badass Brooklyn Animal Rescue, a non-profit, all-volunteer based organization, is dedicated to finding homes for dogs that have been rescued from pounds in the rural South. Since 2011, the “Badass Team” has rescued over 1,300 dogs from pounds in Alabama, Florida, Georgia, Louisiana, North Carolina, South Carolina, and Kentucky, which are known for killing most dogs at their facilities, and using inhumane tactics such as gas chamber killings.

In an effort to promote adoption and raise money to rescue and rehabilitate more dogs, the organization is partnering with Best Friends Animal Society to hold the longest and largest event since the inception of Badass Brooklyn Animal Rescue.

To ensure that the dogs find suitable, loving homes, prospective adopters are asked to fill out an application prior to the event.

The application begins with simple questions, then delves deeper into personal questions regarding past history of pet ownership and what the future may hold for the adopted dog.

To gain approval, one must meet certain requirements. According to the adoption policy on the organization’s website, “In order to adopt a pet, you must be at least 23 years old, be able to provide references and one form of government issued identification, consent to a home visit, pay the adoption fee and agree to all terms of the adoption application and contract.”

Upon getting approved, a person simply has to attend the adoption event at the Brooklyn Expo Center, where he or she will be able to choose the dog that they wish to bring home. There is an adoption fee of $450, which “covers vetting, boarding, spay/neuter (if over 6 months), transportation from the rescued kill shelter, collar, leash and Badass adoption package.”

Can’t wait for the event? You can take a look at the “Badass Available Dogs” photo album on their Facebook page, where many of the dogs that will be at the event are listed. *SPOILER ALERT* – They’re all really cute.

If you cannot attend the event, make sure to read the next follow up post, which will document what occurred at the event.

Event Information:
Fri, Dec 12, 2014 – Sun, Dec 14, 2014
11am-4pm

Brooklyn Expo Center
79 Franklin Street
Brooklyn, NY, 11222

Not quite sure if you’re ready to adopt or not? Take this quiz and find out for yourself.

In a weekend long adoption event taking place December 12 through December 14, hosted by Badass Brooklyn Animal Rescue, people will have the opportunity to choose from a variety of dogs to bring home.

Badass Brooklyn Animal Rescue, a non-profit, all-volunteer based organization, is dedicated to finding homes for dogs that have been rescued from pounds in the rural South. Since 2011, the “Badass Team” has rescued over 1,300 dogs from pounds in Alabama, Florida, Georgia, Louisiana, North Carolina, South Carolina, and Kentucky, which are known for killing most dogs at their facilities, and using inhumane tactics such as gas chamber killings.

In an effort to promote adoption and raise money to rescue and rehabilitate more dogs, the organization is partnering with Best Friends Animal Society to hold the longest and largest event since the inception of Badass Brooklyn Animal Rescue.

To ensure that the dogs find suitable, loving homes, prospective adopters are asked to fill out an application prior to the event.

The application begins with simple questions, then delves deeper into personal questions regarding past history of pet ownership and what the future may hold for the adopted dog.

To gain approval, one must meet certain requirements. According to the adoption policy on the organization’s website, “In order to adopt a pet, you must be at least 23 years old, be able to provide references and one form of government issued identification, consent to a home visit, pay the adoption fee and agree to all terms of the adoption application and contract.”

Upon getting approved, a person simply has to attend the adoption event at the Brooklyn Expo Center, where he or she will be able to choose the dog that they wish to bring home. There is an adoption fee of $450, which “covers vetting, boarding, spay/neuter (if over 6 months), transportation from the rescued kill shelter, collar, leash and Badass adoption package.”

Can’t wait for the event? You can take a look at the “Badass Available Dogs” photo album on their Facebook page, where many of the dogs that will be at the event are listed.

If you cannot attend the event, make sure to read the next follow up post, which will document what occurred at the event.

Event Information:
Fri, Dec 12, 2014 – Sun, Dec 14, 2014
11am-4pm

Brooklyn Expo Center
79 Franklin Street
Brooklyn, NY, 11222

Not quite sure if you’re ready to adopt or not? Take this quiz and find out for yourself.

Pitbulls, and terriers, and labs — oh my! In a weekend long adoption event taking place December 12 through December 14, hosted by Badass Brooklyn Animal Rescue, people will have the opportunity to choose from a variety of  mixed-breed rescued dogs to bring home.

Badass Brooklyn Animal Rescue, a non-profit, all-volunteer based organization, is dedicated to finding homes for dogs that have been rescued from pounds in the rural South. Since 2011, the “Badass Team” has rescued over 1,300 dogs from pounds in Alabama, Florida, Georgia, Louisiana, North Carolina, South Carolina, and Kentucky, which are known for killing most dogs at their facilities, and using inhumane tactics such as gas chamber killings.

In an effort to promote adoption and raise money to rescue and rehabilitate more dogs, the organization is partnering with Best Friends Animal Society to hold the longest and largest event since the inception of Badass Brooklyn Animal Rescue.

To ensure that the dogs find suitable, loving homes, prospective adopters are asked to fill out an application prior to the event.

The application begins with simple questions, then delves deeper into personal questions regarding past history of pet ownership and what the future may hold for the adopted dog.

To gain approval, one must meet certain requirements. According to the adoption policy on the organization’s website, “In order to adopt a pet, you must be at least 23 years old, be able to provide references and one form of government issued identification, consent to a home visit, pay the adoption fee and agree to all terms of the adoption application and contract.”

Upon getting approved, a person simply has to attend the adoption event at the Brooklyn Expo Center, where he or she will be able to choose the dog that they wish to bring home. There is an adoption fee of $450, which “covers vetting, boarding, spay/neuter (if over 6 months), transportation from the rescued kill shelter, collar, leash and Badass adoption package.”

Can’t wait for the event? You can take a look at the “Badass Available Dogs” photo album on their Facebook page, where many of the dogs that will be at the event are listed. *SPOILER ALERT* – They’re all really cute.

If you cannot attend the event, make sure to read the next follow up post, which will document what occurred at the event.

Event Information:
Fri, Dec 12, 2014 – Sun, Dec 14, 2014
11am-4pm

Brooklyn Expo Center
79 Franklin Street
Brooklyn, NY, 11222

Not quite sure if you’re ready to adopt or not? Take this quiz and find out for yourself.

PART 1: OPENING PARAGRAPH

For my blog in particular, I think the best approach when it comes to social media is to utilize photo oriented platforms because people will be more inclined to pause and look at a post if it contains a picture of an animal. That being said, Instagram is an obvious choice, however I could also use Twitter to draw readers in with quick descriptions about events taking place regarding pet adoption. I should also maintain a Facebook page, as most organizations and blogs do, just to act as an archive of all the information and activity my blog would perform. While the main focus of my social media strategy would be pictures, I could post videos from time to time when I get the chance to attend an event, or if I would ever be allowed to film inside an animal rescue shelter.

PART #2: WHO TO REACH

I would follow some of the widely recognized organizations such as the ASPCA, The Humane Society, and PETA because they are reputable and reliable. These are the animal adoption and rescue organizations that have been around for years and have established both successful businesses, as well as a good social media presence. I could turn to these platforms to learn how to make my blog and social media outlets more successful and visually appealing.

I would also follow local New York City based adoption organizations that are a bit smaller-scale, but nonetheless still important. Most people already have some knowledge about the larger agencies, but I would like to promote small businesses that hold several events that people may not know about. These are the handles I could either tweet to or retweet, and most likely get responses. These responses would establish my blog as reputable and attract more fans. I would follow some of the widely recognized organizations such as the ASPCA, The Humane Society, and PETA because they are reputable and reliable. These are the animal adoption and rescue organizations that have been around for years and have established both successful businesses, as well as a good social media presence. I could turn to these platforms to learn how to make my blog and social media outlets more successful and visually appealing.

I included a few twitter handles of places and agencies that I am interested in possibly writing blog posts about. I think you should always follow the people and places you write about, as it is a networking opportunity. Small-scale businesses would especially like to be recognized, so it is likely to evoke positive responses from them.

Lastly, I included Ellen Degeneres, as she has been very vocal in advocating for animal adoption. She has been known to donate generously to things revolving around pet adoption. I think it is important to follow celebrities and well-known people because it gives your social media more legitimacy. There are other celebrities I could follow who have been instrumental in drawing attention to adoption, and reaching out to these people on Twitter could increase my follow count.

PART #3: ACCOUNTS

 Facebook-

The Facebook account would be the archive of all the blog’s activity, and would include click through links to all other social media outlets involved. Each time there is a new post to the blog, there would also be a posting on Facebook with a link to the blog post itself. I would also use the Facebook to collect all the pictures that have either been taken for my articles, or even the unused pictures from the places I’ve been along the way. I think the most important factor of the Facebook page would be interaction, as I would have to communicate with my audience in order to make people feel as involved as possible. The Facebook account would most likely be the most frequently updated platform, posting several things each day.

Twitter-

This would also be another platform for self-promotion, however here I would also include links to outside sources with information regarding adoption events, or pets that are in need of adoption. This could be done by either creating the tweets myself to advocate for these agencies, or I could retweet them. Ideally, I think each tweet should have a unique picture, as many animal adoption based twitter accounts look similar and have similar content. A picture is what will make a person pause while scrolling down their feed instead of skipping another conventional tweet about an animal in need. I don’t think Twitter needs to be updated as much as Facebook because there is not enough information to be posted before it starts to be redundant and irritating. The only time I would tweet frequently would be if I was live tweeting from a specific event taking place.

Instagram-

The Instagram account would be one of my most important accounts, as I feel that this is the social media platform that people would be most interested in. Unfortunately, people tend to be more interested in looking in looking at a single picture, rather than taking the time to read an entire blog post. Also, in my research of other related blogs, I found that very few of them possessed Instagram accounts, so I think this a way for me to set myself apart from the rest. On my Instagram, there would be recurring hashtags related to pet adoption where people could send in their own photos with a short description of why their pet should be chosen. I would then chose a few of my favorite submissions and post them on Instagram. In doing so, I hope this would keep readers interested and would compel them to visit my site at least once weekly. By having weekly contests, my audience could have something to look forward to will hopefully bring out some competitive spirit, which may expand my following.

Youtube-

The Youtube account would not be my most frequently updated platform, however I would post videos whenever I attend events. I could even incorporate an element of live blogging, posting videos on the spot from the event I’m at. This would not only draw attention to my brand but would also promote the organization hosting the event. Hopefully this promotion would lead to developing strong relationships with other people in the field of pet adoption. Not only is this good for networking purposes, but also serves as a method of finding inspiration for future blog posts. In addition, I would love to get the chance to go inside some shelters and capture videos of what goes on at those places if I were allowed to. This gives my blog a more investigative angle, which could also attract more of a following.

PART #4: WRITING TWEETS AND HEADLINES

Post #1
Tweet: Cat in the… van? An #ASPCA van filled with kittens hits road to hold mobile adoption event in Stuyvesant Town. http://bit.ly/1xKK6tq #mobileadoption

Old Headline: ASPCA Mobile Events Promote Adoption
New Headline: ASPCA Mobile Events Promote Adoption in Stuyvesant Town

Post #2:
Tweet: Store sells “designer doggies” while fighting prominence of puppy mill breeding in America. http://bit.ly/1EXTNYM #STOPpuppymills
Old Headline: Petite Puppy Boutique Combats Puppy Mill Menace
New Headline: Long Island’s Petite Puppy Boutique Combats Puppy Mill Menace

Post #3:
Tweet: 70 years since opening, North Shore Animal League has saved the lives of over a million animals and won’t stop there! http://bit.ly/1qR2UT2 @AnimalLeague
Old Headline: North Shore Animal League Saves Lives
New Headline: North Shore Animal League: America’s Largest No-Kill Adoption Organization Saves Lives

Post #4
Tweet: Love animals? Love fashion? Stop by @CauzforPawz! Buy something that makes you look good, feel good while doing it. http://bit.ly/1AbdxZ6
Old Headline: Cauz for Pawz: Gramercy Thrift Shop Bridges Fashion and Animal Rescue
(Keeping headline as is)

UPCOMING EVENTS:
-Saturday, November 22- Bushwick Community Outreach and Adoption Event. Bushy Tails @ The Loom will be partnering with Bushwick Street Cats holding an adoption event and information seminar from 12-6pm where a raffle will be held. 100% of the proceeds will go toward animal rescue.
Bushy Tails @ the Loom
8 Porter Avenue
Brooklyn, NY, 11237

-Sunday, November 23- North Shore Animal League will be hosting an adoption event at Petland Discounts from 12-5pm. All adopted animals will be receive one free veterinary exam and a free month of pet health insurance!
Petland Discounts
860 Manhattan Avenue
Brooklyn NY

IN THE NEWS:
-The annual Whiskers in Wonderland adoption event organized by the Mayor’s Alliance for NYC Animals provided furry friends with a home for the holidays. Around 200 cats, kittens, and rabbits, from participating organizations were adopted.
[Time Warner Cable News 1]

-At the Humane Awards Luncheon on Thursday, November 13th, the ASPCA presented NYPD Commissioner Bill Bratton with the Public Service Award for his efforts in combatting animal cruelty. Bratton is reponsible for the decision forcing the NYPD to preside over investigations of animal neglect and abuse, formerly a responsibility of the ASPCA.
[Daily News]

–Fenwick Keats Real Estate, a New York based brokerage will be awarded a New York’s Kindest Award given by Animal Care & Control of NYC (AC&C) for its generous donations to the ASPCA and regularly held adoption events.
[PR Newswire]

-Come dine at New York’s first permanent “cat cafe” beginning December 15th! The official cat club, Meow Parlour, will open at 46 Hester St., and around the corner will be a new Meow Parlour Patisserie, where the baked goods will be prepared. Enjoy some treats while surrounded by cats up for adoption.
[AM New York]

UPCOMING EVENTS:

• SATURDAY, NOVEMBER 22- Bushwick Community Outreach and Adoption Event. Bushy Tails @ The Loom will be partnering with Bushwick Street Cats holding an adoption event and information seminar from 12-6pm where a raffle will be held. 100% of the proceeds will go toward animal rescue.
  Bushy Tails @ the Loom
  8 Porter Avenue
  Brooklyn, NY 11237
• SUNDAY, NOVEMBER 23- North Shore Animal League will be hosting an adoption event at Petland Discounts from 12-5pm. All adopted animals will be receive one free veterinary exam and a free month of pet health insurance!
  Petland Discounts
  860 Manhattan Avenue
  Brooklyn, NY

IN THE NEWS:

• The annual Whiskers in Wonderland adoption event, organized by the Mayor’s Alliance for NYC Animals, provided furry friends with a home for the holidays. Around 200 cats, kittens, and rabbits, from participating organizations were adopted.
  [Time Warner Cable News 1]
• At the Humane Awards Luncheon on Thursday, November 13th, the ASPCA presented NYPD Commissioner Bill Bratton with the Public Service Award for his efforts in combatting animal cruelty. Bratton is reponsible for the decision forcing the NYPD to preside over investigations of animal neglect and abuse, formerly a responsibility of the ASPCA.
  [Daily News]
• Fenwick Keats Real Estate, a New York based brokerage will be awarded a New York’s Kindest Award given by Animal Care & Control of NYC (AC&C) for its generous donations to the ASPCA and regularly held adoption events.
  [PR Newswire]
• Come dine at New York’s first permanent “cat cafe” beginning December 15th! The official cat club, Meow Parlour, will open at 46 Hester St., and around the corner will be a new Meow Parlour Patisserie, where the baked goods will be prepared. Enjoy some treats while surrounded by cats up for adoption.
  [AM New York]

Cauz for Pawz: Fashion With a Purpose