Cheick Toure
Social Media Strategy
Originally the purpose of my blog was to document the experience of cycling in New York City from a beginners perspective. As the blog to developed, it’s turned less about me documenting my cycling experience and more about finding ways to inform or expose others who are unfamiliar to biking in the city to the experience. In order to get others involved with my blog I intend to build a social media presence on Instagram, Twitter, and Facebook. Instagram because the cycling experience is a visual one, being able to share the experience with the viewers through photos, can allow viewers to share the experience through their mobile devices. Some people view riding in the city to be a very dangerous thing, which it can be, but there are ways to be safe and still enjoy the fun of cycling. So being able to photographically document cycling in New York City, or taking photos of the go to bike shops for repairs, or the local gas station with free or cheap pump for your tires, or ways to be prepared for night riding, can actually help promote more of the fun and safer experience for those have been interested in cycling and those never put much thought into it.
Who will I reach: These are several blogs that document aspects of cycling, from a street cycling to documenting pro cycling or pro athletes. Those blogs have already established themselves and they often repost a tweet from a fellow blogger in an attempt to create more of a cycling community.
1.Red Kite Prayer: Twitter @RedKitePrayer/ no instagram
2. Adventure Journal: Twitter @adventurevida/ no instagram
3. Rouleur Magazine: Twitter @rouleurmagazine
4. BDIPC: Twitter @#BDIPC/ same for instagram and Facebook
5. Fat Cyclist: Twitter @fatcyclist
6. BikeHacks: Twitter @bikehacks/ Insta @bikehacks
7. The Inner ring:Twitter @inrng
8. Vital MTB: Twitter @VitalMTB/ insta@VitalMTB
9. Boulder Report: Twitter and Instagram @BicyclingMag
10.Bike Snob: Twitter @bikesnobnyc
11.Ralpha Blog: Twitter @rapha/ Insta @rapha
12. Cycle chic: Twitter @_Cycle_Chic
13. Bicycle Habitat: Twitter and Instagram @BicycleHabitat
14. BikepeaceNYC: Twitter and instagram @bikepeacenyc
15.PreferredMode: Twitter,Instagram, Facebook and Tumblr @PreferredMode
These blogs can open up a larger social media followers to my content, some the last three are a bit of competition, but competition can foster growth and push to create original contents.
My accounts:
Facebook: Cycle Path on Facebook would to create more of cycling community, Facebook is a good place for people to open up conversations about an experience. So is twitter, but the main difference here is that you have almost to word count limits.
Twitter: Mainly to keep my readers up to date with my blog, things that I think is interesting for them to follow or that aligns with the work am doing on my blog. As well with informing them of new blog posts.
Instagram: Mainly just to share the experience of cycling through the lens of my cellphone camera with my readers, it makes them feel part of the experience and will drive them to want to participate in the experience and discuss it with others.
Writing Tweets and Headlines:
Twitter handles: Headlines:
#cyclepaths- biking maps of NYC including rules and regulations.
#WilliamsburgBridgecyclepath – Williamsburg Bridge on Two Wheels as headline
#conversationonCitibike – A student’s perspective on Citi Bike
#cyclingisforartistofNYC – An artist Mode of transportation
These are few twitter handles to promote the current and previous blog post and give readers the chance to interact with my contents.