With the ability for consumer buying behaviors to be tracked by profiles and cookies as well as consumer feedback tracking merchants and advertisers need not guess what a particular customer is interested in buying. Amazon.com has been extremely successful at … Continue reading
Market place matrix Engagment : more information the more you can create a zealots This is done by having more for the segments to explore: Interviews, games, books, ny times articles clothing posters, cd’s all these allow for deeper exploraion … Continue reading
Internet is a distribution channel because it is one of many ways that makes products and services available to consumers. It facilitates the exchange of goods and services between buyers and sellers without the restraints of distance, status, location or … Continue reading
Branding is what’s left behind when the product is taken out of the equation. Branding needs to create a lasting image a one word impression if you will Toyota=safe care Dell=customer service Coke Cola=refreshing Ford = tough These are … Continue reading
What are the special techniques that enterprises can use in their brand-building process on the Web? 1- Interactive sites, Films and comics to reinforce the brand, Interactive Branding tools Personalization Co-Creation of Content Purchase-Process Streamlining Customization Dynamic-Pricing Brand Community A/B … Continue reading