Social media marketing

 

• Question of Fact: Our lives changed with the population of social media. Business marketing was one of the things that changed and people had to adapt to this new way of presenting themselves to people. It has created the opportunity for people to view all kinds of businesses from their phones and choose the best for them.
• Question of Definition: Social media marketing is the use of social media platforms and websites to promote a product or service.  The advantages of social media are low-cost, fast spread of information, fast responsive feedback, and support on the product or service that is being provided. The place where even small businesses can reach an audience and grow, and the big companies can become even wealthier with a wider customer base.

• Question of Cause: At first social media had just the purpose of connecting with people, having online conversation and discussion but social life was very much connected to business marketing. You could spread the word faster, create connections with people in a fast, easy way. Everyone in today’s world is at least on one social platform so that is the place where you could find the most amount of customers as the opportunities are endless.
• Question of Value: Through social media ads, data is abundantly available. Rather than just making guesses of what your customers would like or why they would want to buy a product, businesses could easily get analytics of what their customers are looking for, what caused them to make the final purchase, how their ads have been successful, or not and so on. So social media helps businesses grow and find the audience that the product or service is looking for.
• Question of Policy: All people that have a business, what to start one or are part of one should be informed about social media marketing as it is the future and is the way we can achieve success in our businesses.