This is a very successful design because first of all, the designer’s message was to prevent people from littering and polluting the ocean with garbage. So in order to make it effective, he or she chose to use sushi, a snack that contains seafood from the ocean, disguising it with a paper bag for the rice and filling. So by using blue, bold text, the viewer can immediately realize that this is a warning to prevent people from throwing trash into the waters as whatever you eat may have came from there. It does seem to give a psychological effect on the viewer.

This is another successful design that I really like. First of all, there is little text which can sometimes be beneficial to the viewer since we want to read things that are fast and brief. Here is a image of a bottle of Tabasco hot sauce which you can already tell is really hot from the smoke coming out from behind. Using negative space was a very smart idea since the bottle is a bold color so using white will bring the image closer. For the text, the designer used the contrast of bold letters as well as size.

This is an obvious design that is brief and concise. It’s  a McDonlads ad that uses big high def images of satiating hamburgers to lure the viewer into buying McDonalds products.

Unsucessful Designs

This is a poor design since it is really hard to read with the type being too flashy. I also don’t see how the background helps convey the message of the text whatever the message is.

I really don’t understand what’s going on in this design. How does rock climbing have anything to do with the word Shakeout? I like the negative space but no clear message.

This was one design that gave me a headache. There was way too much text, too much going on for one design. I don’t even want to read it since the spacing of words were cluttered all over the place. SOmetimes its best to make things simple with a few words and an image.

Above are advertisements that have been unsuccessful. all three of these advertisements have not shown me their meaning. An advertisement is sup[pose to say something to it viewers without words and none of these do this.

The first image I was very confused why the lady had a white paste all over her hair and it wasn’t until I looked at the tiny font that I noticed that it was suppose to look like glue. In my opinion it looked like a bird had pooped on her head and that had nothing to do with this advertisement.

For the next two pictures they both have still left me to be confused. What are they trying to tell me? what is their purpose? These are not questions that people should be thinking about when they see and advertisement. In my opinion when people view a picture or an ad they should be left with an idea or purpose of it.

These last three images are successful ads in my eyes. their colors work with one another, I can see a concept and I enjoy viewing them. I believe that anyone that sees these ads can tell what they are for and understand where the creator was trying to go with it.

In the first image I felt that it was very creative for the designer to do that with the fork. It show the viewer that it is for a place that has to do with rock and roll as well are food. Being an advertisement for The Hard Rock Cafe it really showed the audience what their brand it about and that is what an advertisement is suppose to do.

As for the Tide image I thought that it was funny, cleaver, eye catching, interesting, and very creative. I love this advertisement because it shows the audience that is about cleaning those messy stains and that it is not a problem for them. It is genius!

My final ad is about the winter collection of Essie nail polish. I think that this works because the white background helps the colors to pop and shows views what nice colors they have. It is simple and colorful and gets their point across which is why this is a image that actually works.

I take my hat off to the people that have had the patients to sit and create the letters that we use today. I do not feel that I would ever be able to sit and punch out the letters, I like that I can preview the fonts that I would like to use and in a matter of second I can just delete it and then try out a new type. I think That if I had to use this method it would take me a very long time and I don’t know if I would really like it. My favorite thing about my projects is that I can experiment with different types. this method would take away time from that and my designs would not be what they are like.

I think this method would hinder the amount of creativity that could be put into a design. Whilst, it is truly fascinating and cool how he puts so much time into each letter, I can imagine that after doing all of that work, I’m not sure I would still want to, or be able to make a design with type similar to that which we make in class. I would love to learn how to do all punchcutting, but it really does make me appreciate modern design programs by putting into perspective the amount of time it used to take to set type. It must have been so incredibly frustrating to get something wrong after you had worked so long to make it perfect. Watching these videos gave me a lot of respect for the people who had to do this.

How do you decide what is a successful design and what is a not so successful design? Collect three design samples that you consider successful, and three samples you consider unsuccessful. Six samples altogether.

Post them on the blog in “Blog Homework 3”, and explain why you think each is either successful or not successful.

Make sure your name is included in the post

You can also comment on other students’ posts.

The man who show how to punchcutting seems to have patience because finishing a production requires lots of time. Unlike today’s graphic design with computer, we can print a one page article within a few seconds. According to my observation, the man uses plastic film to trace the word “R” which is similar to the tracing paper I used for the first assignment. Also, the man try to perfect the edge little by little. I think this is the attitude toward our designing process.