Successful and Unsuccessfull design by Darima Galdanova

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WholePaws-RegisterGraphics_400x600_Dog

I like this design because it has a good quality of picture, nice dog, and slogan. But, i guess it would be better to have a picture of product. Because, as for me if it’s meat food, better to see if it pate or chunks. Some pets prefer one or another. So, i think it is unsuccessful design.

burger-king-bk-super-seven-incher-advertisement-picture

Unsuccessful Design because it is not really say why it taste better right now. For me this picture just creates double meaning and I think it is cheap and bad taste of designing.

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Unsuccessful Design because of the blurry picture, which doesn’t represent the Dominican Republic. I like the typefaces they used and logo.

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Successful design. I like everything in this design:  typefaces, logo, saturated colors, and pictures. Wouldn’t change anything i think the author fully disclosed the idea of the product.

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Successful design. Very creative design that displays our reality, gives us some idea and impetus and stimulus.

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Successful design. I found this design very nice. Everything made in one tone with kiwi: green color of frame, some words, and lines. Nice use of space, size of word, and pictures. Smooth transition from one text to another

Good Design and Bad Design

GC 2

 

I think this ad is a very effective one. It instantly tells the viewers that smoking can cause a disease. The dirt is shown in a dying person figure.

GC 10

 

This ad is pretty successful. It simply uses French fries to illustrate the logo of wifi. It tells the viewers that there’s wifi in McDonald by using French fries which is one of the most popular food in McDonald.

GC 5

 

 

This ad is telling that its color pencils are identical to real colors of real things. This ad shows that purple color is resemble to eggplant’s color.

GC 8

 

I think this ad does not tell its purpose. This picture doesn’t show the effect after applying the mascara. The ad should show the lushes are extended and the volumes are increased on a model.

GC 4

 

This is an ineffective ad. Using a lizard doesn’t really tell the meaning of its slogan “natural protection.”

GC 9

 

This adidas ad cannot tell what product they are selling. It’s just simply a landscape photo.

Blog #3 Unsuccessful/Successful designs

spartan_m

This logo for Spartan Golf is great. It’s very sophisticated, but at the same time very clean cut and sharp. The motion of the golf club swing and man swinging it himself make the shape of the side profile a spartan soldier. It’s a double image and people are always intrigued by those so I feel like it’s one people will easily remember. I love the use of the white space, and how it’s all black. I think the spaced out lettering works great underneath because it gives the head somewhat of a platform to rest on, and overall I think it’s a very well thought out  and clever design.

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Here is a spread from a page in Nylon magazine. I think it’s a very successful design because it’s very unique, creative and fun. I love how the pictures look as though they’re cut out and placed on as a collage. I feel like collages are hard to create and be successful at looking good, but here I love it and think the designer did a great job. I think it’s important to pay attention to the overall shape the images collaged together will make, especially regarding the border. I think what plays a big role in making it successful is the bit of collage/photos on the bottom because it balances it out with the top, and brings the whole piece together. I also love the two little captions, word, and texas illustration are thrown in random places but consistent in color and font. I also think the text works well at the size it is, it’s tiny and allowing the images to dominant the page but it’s still readable. Something that caught my attention was how the paragraphs all start at different heights, and this inconsistency works here because it goes along with this messy, thrown on there vibe you get from looking at the piece.

photoHere is an ad for Baby-G watches, and I think it’s a successful design. It’s very colorful, but the white background and three white watches stop it from being too colorful and balance it out. I think that the text bordering around the image works well and gives the ad movement.

 

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Next is this Rays. This isn’t a horrible design, but it’s far from clever. Also, the little golden sparkle just doesn’t seem to fit for what a sports team should want to represent. I feel like it’s very dainty and feminine, and it just reminds of something you would see on a jeweler logo. And plotting the team name “Rays” on top of a baseball field? It just seems unoriginal. When you’re representing a specific sports team, I feel like the logo should be unique and personal to that particular team. Not contain something that any team could have used.

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Here I feel like there’s too much going on next to the photograph. I think there’s too much illustration, and the photograph itself is very strong and all that’s next to it isn’t necessarily needed. I also think it looks funny how the text next to the photo lines up with the head, then lines up with the ear.

Yahoo_Logo

Here is the new Yahoo design which was just reviled a couple of months ago and I really dislike it. I think the 3D effect looks too cheesy. While reading peoples’ comments on the new design, somebody pointed out that with their older logo, the Y had such distinct details that you knew it was the yahoo y. With this, you can’t do that. Overall it does nothing for me. Yahoo is obviously a well established company and for a company that big and well known to change their logo I think it should have been… better? “The new logo doesn’t communicate any sort of new vision, purpose, or meaning to the brand. So: Why bother in the first place?”

Blog Hw 2 :Punch Cutting. Andres Zapata-Gutierrez

As I watch the process, I realize that it takes craftsmanship to work with all the tools. I think it is really cool to be able to do this because organizational skills and planning skills are developed due to the precise nature of punch cutting. I  like designing in this point in time because programs like Indesign allow me to implement the ideas of design with out having to produce each letter in a tedious manner such as this.

Blog Homework 3. Andres Zapata-Gutierrez

Designs that work:

This ad for band aids advertising their flexibility is genius to me. Everyone is familiar with the Hulk and the image lets the viewer realize the main point of the ad. The type on the product’s package works as the caption of the image. The two elements are very well combined because the idea behind them makes total sense.

This image is designed with type alone. The world play is clever, the words “PERSEVERE” and “PERISH” combined because they both have the same root. “PERISH” has perished and “PERSEVERE” is still standing. The type is used to illustrate the meaning of the words.

I think it is very interesting and confident to do this with a design. Basically the main idea is left alone while the rest of the details and the brand are crossed out with a red line. It is almost as if they were saying “Here is all you need to know, now carry on”.      I like it.

Designs that do not work:

I think this design looks really cool, but the amount of effort that takes to be able to read it throws me off. They sacrificed efficiency for aesthetics.

What does not work for me here is the color contrast. The bright purple does not work with the feel of the drink. The same design exists with a yellow label, and i think is way better than this one.

 

In this design, I am not getting the message. The meaning and the human parts on the type relate on a very shallow level. I get the heart the girl is holding is supposed to add to the meaning, but i still think this design is not saying much. Plus i feel like it lacks class.

Good Design, Bad Design

Let’s start with the bad. http://www.baruch.cuny.edu/careers/

Unfortunately, I had to choose our own Starr Career Development Center’s homepage for the bad design. It isn’t necessarily ugly, but it is very confusing and convoluted. It fails in its primary purpose – to inform. It is an absolute pain to navigate the site, and pages with resources are laborious to navigate. Students typically just go right to StarrSearch since that is readily available. Suffice it to say, the poor design means that many incredible resources are unknown to most of the student body. Even if you know what you’re looking for, it is hard to discover it.

EBAY
http://momconfessionals.com/wp-content/uploads/2013/08/ebaynow.png

For good design, I actually went with the eBay ads from the NYC Subway system. They are very clean, crisp, and clear – you can read them from a mile away. Plus, the use of white space not only gives it this elegant feeling, but ironically makes it pop out against the other ads which are usually very crowded. Illustrations are used effectively.

Blog Homework 3 – Johnson Ding

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I think this billboard is very successful, because the imagine gives a clear message of promoting Law & Order in a very creative way. It grabs attention and works with the environment. The design looks lively and real. There doesn’t have to be any quotes or writing because the picture already delivered the message.

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I think this advertisement by Gold’s Gym is very successful because it grabbed my attention and the picture works very well with the quote “Put away your winter clothes” . It is very creative and it is also very motivating. I like the zipper theme, which is in the picture and near the quote.
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I think this advertisement is successful because it delivers the message, that the beach doesn’t clean itself. The photo shows a broken glove trying to pick up itself on a beach. It put focus on to the trash and the glove because the background of the beach is very empty.
baby-ronald
I think this is an unsuccessful McDonald’s advertisement because the message unclear and confusing. It trying to deliver the message that a new McDonald’s opened by showing a baby Ronald McDonald. The text on the top is too small and hard to read. The baby clown can mean many different things for example like a horror movie.
McDonalds-Finland
I think this is another unsuccessful McDonald’s advertisement because the message is also unclear and weird. Its trying to deliver the message the real milkshake now with double flavor with a picture of an udder making a peace sign. This advertisement doesn’t make milkshake appetizing.
aquafresh-print_ad
This advertisement of Aquafresh is unsuccessful because the message is presented in a odd way. It is trying to deliver the message that  flexigel is a flexible toothbrush by showing a toothbrush going in from the mouth and coming out from the ear. It looks painful rather than useful.

Punchcutting- Johnson Ding

The video presented great info about punch cutting and showed how it works. Punch cutting takes a lot of preparation  and effort to set up and use. I can’t imagine designing with punch cutting because even the slightest mistake can ruin the whole project and make you redo the project all over again. In today’s world, we are lucky to have advanced technologies that helps and allows us do all kinds of creative and crazy designs. With a simple undo command we can clear the mistakes and not worry about redoing the whole project.

Michelle Serpico HW #3

I think this design is successful because it immediately grabs the viewer’s attention. In addition, the largest text is playing into the image by having the word “hold,” and then having the lizard on his head have a tight hold on his head. The image portrays perfectly what the text and brand is trying to convey.

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I think that this design is successful because the viewer can immeadiately identify with the symbolism of the picture and connect everything that the image is into their own words. However, I think there could have been larger text on the bottom of the image, rather than just a small logo.

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I think this design is successful because it is in a simple readable font, and the rest of the design is barren, which demonstrates the message that the company wants. Which we can assume is to conserve water.

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I think this design is unsuccessful  because it really didn’t require a lot of creativity and the branding is not obvious, basically all we know is that there is a lemon inside something. images-1

I think this design is unsuccessful because I feel the designer could have used a better image to pair with the message. However, the design does have good consistancy through the utilization of color.

 

This just makes no sense at all.