Blogging the News

Artemisia V is a bath and body brand based out of Astoria, Queens. I stumbled upon these beautiful soaps while visiting an artisinal fair in Astoria. Artemisia V stood out among the other vendors to me. Their products were displayed as professionally as one much see in a store window. It was clear to me, from afar that Artemisia was the star of the fair.

Once I got closer, and got a chance to smell the products, I was blown away. The stand held a variety of scents such as Hot Chocolate, Pumpkin Pie, Chai Latte and Cappuccino. I was in soap heaven. I eventually left with the Lavender and Bergamot and the Hot Chocolate soap, but not before I spent 20 minutes inhaling the incredible smells.Not only do the products, smell incredible, but they also include ingredients that are beneficial to a variety of skin types and solve a variety of skin issues. Some of the ingredients include dead sea mud, which is terrific to clear pores. Tea tree oil, which is known to help fight acne and treat fungal infections on the skin. Sea salt to exfoliate the skin and get rid of dead skin. Coconut and avocado oils to moisturize the skin. Every ingredient added to the soaps is listed in bold, large letters right on the label. Artemisia V does not hide a thing from its customers. The labels, even say when the product was made and how long the item will last.

All of the products that Artemisia V sells are under $9.00.  According to their website, the products will now be available to purchase online on December 15th. (Today.) The items are beautifully wrapped and it is clear how much thought and preparation went into the packaging of every single item. While at the fair, I spoke to two of the salespeople about the product. They both appeared to be very knowledgeable about the ingredients inside of the products and answered every question I had with enthusiasm. The duo really seemed to be passionate about their products.I would highly recommend checking our their products. The soaps would make a terrific gift, as they appear to be far more expensive and luxurious than their prices reflect. It was truly a joy speaking to the sales team and I look forward to using the soaps I purchased.

Artemisia V is a bath and body brand based out of Astoria, Queens. I stumbled upon these beautiful soaps while visiting an artisinal fair in Astoria. Artemisia V stood out among the other vendors to me. Their products were displayed as professionally as one much see in a store window. It was clear to me, from afar that Artemisia was the star of the fair.

Once I got closer, and got a chance to smell the products, I was blown away. The stand held a variety of scents such as Hot Chocolate, Pumpkin Pie, Chai Latte and Cappuccino. I was in soap heaven. I eventually left with the Lavender and Bergamot and the Hot Chocolate soap, but not before I spent 20 minutes inhaling the incredible smells.Not only do the products, smell incredible, but they also include ingredients that are beneficial to a variety of skin types and solve a variety of skin issues. Some of the ingredients include dead sea mud, which is terrific to clear pores. Tea tree oil, which is known to help fight acne and treat fungal infections on the skin. Sea salt to exfoliate the skin and get rid of dead skin. Coconut and avocado oils to moisturize the skin. Every ingredient added to the soaps is listed in bold, large letters right on the label. Artemisia V does not hide a thing from its customers. The labels, even say when the product was made and how long the item will last.

All of the products that Artemisia V sells are under $9.00.  According to their website, the products will now be available to purchase online on December 15th. (Today.) The items are beautifully wrapped and it is clear how much thought and preparation went into the packaging of every single item. While at the fair, I spoke to two of the salespeople about the product. They both appeared to be very knowledgeable about the ingredients inside of the products and answered every question I had with enthusiasm. The duo really seemed to be passionate about their products.I would highly recommend checking our their products. The soaps would make a terrific gift, as they appear to be far more expensive and luxurious than their prices reflect. It was truly a joy speaking to the sales team and I look forward to using the soaps I purchased.

Artemisia V is a bath and body brand based out of Astoria, Queens. I stumbled upon these beautiful soaps while visiting an artisinal fair in Astoria. Artemisia V stood out among the other vendors to me. Their products were displayed as professionally as one much see in a store window. It was clear to me, from afar that Artemisia was the star of the fair.

Once I got closer, and got a chance to smell the products, I was blown away. The stand held a variety of scents such as Hot Chocolate, Pumpkin Pie, Chai Latte and Cappuccino. I was in soap heaven. I eventually left with the Lavender and Bergamot and the Hot Chocolate soap, but not before I spent 20 minutes inhaling the incredible smells.Not only do the products, smell incredible, but they also include ingredients that are beneficial to a variety of skin types and solve a variety of skin issues. Some of the ingredients include dead sea mud, which is terrific to clear pores. Tea tree oil, which is known to help fight acne and treat fungal infections on the skin. Sea salt to exfoliate the skin and get rid of dead skin. Coconut and avocado oils to moisturize the skin. Every ingredient added to the soaps is listed in bold, large letters right on the label. Artemisia V does not hide a thing from its customers. The labels, even say when the product was made and how long the item will last.

All of the products that Artemisia V sells are under $9.00.  According to their website, the products will now be available to purchase online on December 15th. (Today.) The items are beautifully wrapped and it is clear how much thought and preparation went into the packaging of every single item. While at the fair, I spoke to two of the salespeople about the product. They both appeared to be very knowledgeable about the ingredients inside of the products and answered every question I had with enthusiasm. The duo really seemed to be passionate about their products.I would highly recommend checking our their products. The soaps would make a terrific gift, as they appear to be far more expensive and luxurious than their prices reflect. It was truly a joy speaking to the sales team and I look forward to using the soaps I purchased.

Recently, the mega cosmetics brand Revlon launched a new tagline, the first in over 10 years for the company. The new tagline Love Is On has been launched using a variety of social and traditional media. The commercials also feature celebrity Emma Stone. The social media aspect of the campaign asked customers to tweet and Instagram photos of themselves with their loved one using the hashtag #LoveisOn. The company then curates these customer photos and features them on it’s website as well as on a billboard. As a part of the initiative to spread the new tagline Revlon has also launched a photo booth on a jumbo screen in Timesquare of New York City to display these photos. The Jumbo screen also has a #LoveIsOn hashtag written on it. It is meant to take photos of couples displaying affection toward one another.

Source: http://www.revlon.com/loveison

I spent some time this week looking at these campaigns, visited the Timesquare site, and looked though the photos that couples that posted on social media. After a while, I noticed something quite odd. The Revlon Love Is On website has yet to feature on a non-traditional couple. Photos of gay, lesbian, transgender couples have not been posted. I did some digging, and found that I was not the only to have noticed this.

As a lifelong fan of Revlon products and its company, I have mixed feelings about the launch of a new tagline. Personally, I don’t think it was necessary as the Revlon reputation speaks for itself. I decided to ask other customers what they thought. To find these answers, I spent some time in NYC drugstores. I simply lingered around the Revlon displays to find people that already use the products. I spoke to the customers about what they thought of Revlon in general as a brand, how often they purchase Revlon products, if they have seen an advertisement for the Love is On initiative, whether they have participated in the social media campaign and what they think of Revlon possibly ignoring LGBT couples. Below are a few direct customer quotes:

Desiree 28, a graduate student said: “I haven’t actually heard of the new tagline yet. I guess I’ve been a little too busy to read magazines or watch TV but I do use Revlon products, I’ve used the Colorstay foundation for years. That being said, I wouldn’t support the company if what you are saying about the possibly of discrimination turns out to be true. I would probably switch to another brand. I hope it isn’t true.”

Source: http://www.revlon.com/loveison

MaryAnne 44, a cooking instructor said, “I was actually shopping for a replacement lipstick when you stopped me today. My favorite lipstick is by Revlon, it’s called Cherries In The Snow. I have seen the commercial, and I thought it was sweet.” Later she said, “I don’t think Revlon is against gay couples, At least I don’t think they would show it, even if they were. I think that the lack of gay couples on it’s website could be a coincidence.”

John 32, a financial analyst said, “I don’t personally use Revlon products. My wife asked me to run an errand for her which is why I’m here but she does use some of their products. I haven’t seen the ad you are talking about or heard of the new tagline but if they are discriminating against gay couples I would try to discourage my wife from buying Revlon products in the future. It’s horrible to hear that a company as large and influential as  Revlon would encourage discrimination of any kind”

Everyone I spoke to, really seemed to enjoy the Revlon brand and truly hoped that Revlon has not been discriminating. I will continue to monitor the Revlon website, in hopes of spotting some unconventional couples soon. It is possible that this was simply a coincidence and not a comment against the LGBT community. It is clear, that the news of such discrimination would upset Revlon customers as well as lower sales.

What do you think of Revlon’s new campaign?

Recently, the mega cosmetics brand Revlon launched a new tagline, the first in over 10 years for the company. The new tagline Love Is On has been launched using a variety of social and traditional media. The commercials also feature celebrity Emma Stone. The social media aspect of the campaign asked customers to tweet and Instagram photos of themselves with their loved one using the hashtag #LoveisOn. The company then curates these customer photos and features them on it’s website as well as on a billboard. As a part of the initiative to spread the new tagline Revlon has also launched a photo booth on a jumbo screen in Timesquare of New York City to display these photos. The Jumbo screen also has a #LoveIsOn hashtag written on it. It is meant to take photos of couples displaying affection toward one another.

Source: http://www.revlon.com/loveison

I spent some time this week looking at these campaigns, visited the Timesquare site, and looked though the photos that couples that posted on social media. After a while, I noticed something quite odd. The Revlon Love Is On website has yet to feature on a non-traditional couple. Photos of gay, lesbian, transgender couples have not been posted. I did some digging, and found that I was not the only to have noticed this.

As a lifelong fan of Revlon products and its company, I have mixed feelings about the launch of a new tagline. Personally, I don’t think it was necessary as the Revlon reputation speaks for itself. I decided to ask other customers what they thought. To find these answers, I spent some time in NYC drugstores. I simply lingered around the Revlon displays to find people that already use the products. I spoke to the customers about what they thought of Revlon in general as a brand, how often they purchase Revlon products, if they have seen an advertisement for the Love is On initiative, whether they have participated in the social media campaign and what they think of Revlon possibly ignoring LGBT couples. Below are a few direct customer quotes:

Desiree 28, a graduate student said: “I haven’t actually heard of the new tagline yet. I guess I’ve been a little too busy to read magazines or watch TV but I do use Revlon products, I’ve used the Colorstay foundation for years. That being said, I wouldn’t support the company if what you are saying about the possibly of discrimination turns out to be true. I would probably switch to another brand. I hope it isn’t true.”

Source: http://www.revlon.com/loveison

MaryAnne 44, a cooking instructor said, “I was actually shopping for a replacement lipstick when you stopped me today. My favorite lipstick is by Revlon, it’s called Cherries In The Snow. I have seen the commercial, and I thought it was sweet.” Later she said, “I don’t think Revlon is against gay couples, At least I don’t think they would show it, even if they were. I think that the lack of gay couples on it’s website could be a coincidence.”

John 32, a financial analyst said, “I don’t personally use Revlon products. My wife asked me to run an errand for her which is why I’m here but she does use some of their products. I haven’t seen the ad you are talking about or heard of the new tagline but if they are discriminating against gay couples I would try to discourage my wife from buying Revlon products in the future. It’s horrible to hear that a company as large and influential as  Revlon would encourage discrimination of any kind”

Everyone I spoke to, really seemed to enjoy the Revlon brand and truly hoped that Revlon has not been discriminating. I will continue to monitor the Revlon website, in hopes of spotting some unconventional couples soon. It is possible that this was simply a coincidence and not a comment against the LGBT community. It is clear, that the news of such discrimination would upset Revlon customers as well as lower sales.

What do you think of Revlon’s new campaign?

Recently, the mega cosmetics brand Revlon launched a new tagline, the first in over 10 years for the company. The new tagline Love Is On has been launched using a variety of social and traditional media. The commercials also feature celebrity Emma Stone. The social media aspect of the campaign asked customers to tweet and Instagram photos of themselves with their loved one using the hashtag #LoveisOn. The company then curates these customer photos and features them on it’s website as well as on a billboard. As a part of the initiative to spread the new tagline Revlon has also launched a photo booth on a jumbo screen in Timesquare of New York City to display these photos. The Jumbo screen also has a #LoveIsOn hashtag written on it. It is meant to take photos of couples displaying affection toward one another.

Source: http://www.revlon.com/loveison

I spent some time this week looking at these campaigns, visited the Timesquare site, and looked though the photos that couples that posted on social media. After a while, I noticed something quite odd. The Revlon Love Is On website has yet to feature on a non-traditional couple. Photos of gay, lesbian, transgender couples have not been posted. I did some digging, and found that I was not the only to have noticed this.

As a lifelong fan of Revlon products and its company, I have mixed feelings about the launch of a new tagline. Personally, I don’t think it was necessary as the Revlon reputation speaks for itself. I decided to ask other customers what they thought. To find these answers, I spent some time in NYC drugstores. I simply lingered around the Revlon displays to find people that already use the products. I spoke to the customers about what they thought of Revlon in general as a brand, how often they purchase Revlon products, if they have seen an advertisement for the Love is On initiative, whether they have participated in the social media campaign and what they think of Revlon possibly ignoring LGBT couples. Below are a few direct customer quotes:

Desiree 28, a graduate student said: “I haven’t actually heard of the new tagline yet. I guess I’ve been a little too busy to read magazines or watch TV but I do use Revlon products, I’ve used the Colorstay foundation for years. That being said, I wouldn’t support the company if what you are saying about the possibly of discrimination turns out to be true. I would probably switch to another brand. I hope it isn’t true.”

Source: http://www.revlon.com/loveison

MaryAnne 44, a cooking instructor said, “I was actually shopping for a replacement lipstick when you stopped me today. My favorite lipstick is by Revlon, it’s called Cherries In The Snow. I have seen the commercial, and I thought it was sweet.” Later she said, “I don’t think Revlon is against gay couples, At least I don’t think they would show it, even if they were. I think that the lack of gay couples on it’s website could be a coincidence.”

John 32, a financial analyst said, “I don’t personally use Revlon products. My wife asked me to run an errand for her which is why I’m here but she does use some of their products. I haven’t seen the ad you are talking about or heard of the new tagline but if they are discriminating against gay couples I would try to discourage my wife from buying Revlon products in the future. It’s horrible to hear that a company as large and influential as  Revlon would encourage discrimination of any kind”

Everyone I spoke to, really seemed to enjoy the Revlon brand and truly hoped that Revlon has not been discriminating. I will continue to monitor the Revlon website, in hopes of spotting some unconventional couples soon. It is possible that this was simply a coincidence and not a comment against the LGBT community. It is clear, that the news of such discrimination would upset Revlon customers as well as lower sales.

What do you think of Revlon’s new campaign?

Social Media Plan

For my blog, The Ombré Oyster I intend to use social media to promote my posts as blog. But I also plan on using it as a way to network, connect with potential readers, check up on my competition and follow bloggers, journalists, publications and people that post about topics related to my blog. I would use twitter to tweet new blog posts every time I’ve written one and use hashtags to make the tweet easier to find. I would also tweet directly to users whom I feel would be interested in my posts. I would comment on other people’s tweets and their blogs as well to develop relationships with other bloggers.

Who? Where? Why?
1. BuzzFeed Style Section Twitter @BuzzFeedFashion Listicles and articles related to fashion & beauty.
2. New Beauty Magazine Twitter @NewBeauty A magazine that writes about beauty related news.
3. Total Beauty Twitter @TotalBeauty Beauty experts tweet about beauty industry news.
4. Dawn Spinner Davis Twitter @DawnSpinnerD Beauty editor for @Totalbeauty
5. Amber Joy Kallor Twitter @ajkbeaute Senior beauty editor for Style.com
6. Amber Katz Twitter @Glambr Beauty expert, freelance writer for @teenvogue @YahooBeauty & @Refinery29 (Beauty Magazines)
7. Yahoo Beauty Twitter @YahooBeauty Beauty section of Yahoo.com
8. Beauty Junkies Unite Twitter @beautyjunkies A beauty product blog
9. SunHee Grinnell Twitter @VFBeauty Beauty editor of Vanity Fair
10. InStyle Beauty Twitter @InStyle_Beauty Beauty section of InStyle.com
11. Simone Kitchens Twitter @simonekitchens Deputy Beauty Editor, Glamour Magazine
12. Cat Quinn Twitter @catquinn Beauty News Editor at @allure_magazine.
13. New York Times Style Twitter @NYTimesStyleMag New York Times style section
14. Maura Lynch Twitter @marurala Senior Beauty Editor at Lucky Magazine
15. The Cut Twitter @TheCut Beauty news blog

     All of the people that I plan to follow (listed above) are in some way related to the world of beauty news. They are editors, bloggers and publications. While researching whom I should follow I also found hundreds of people that are similar to those above. These people and publications are important to follow because these are the accounts that will post the most updated, recent news. It is also great for me to know the names of these people as they all work in the industry that I am blogging out. Everyone listed above is a potential source of a blog post.

I plan to use Instagram, Twitter, Facebook, LinkedIn and Pinterest to promote my blog. I would use Twitter as my main platform (See first paragraph for explanation) I would use the rest as supplements. I would use Instagram to post photos, the same photos that I post on my blog. I would also include links to the blog posts. Instagram has a larger body, which is great for hashtags. I would use way more hashtags on Instagram so that potential readers have an easy way of finding me. The hashtags would be related to my posts. I would use Pinterest in the same way, as a way to share photos from my blog and post links. I would also setup a Facebook fan page for my blog. Again, this is where I would post updates about my blog posts, and let my readers know that I uploaded a new blog post. LinkedIn is a little bit different. If I hypothetically planned on taking blogging seriously as a career, I would use LinkedIn to network with other bloggers, journalists, beauty editors, and writers. This would be a great way to build relationships with people that might potentially help me find a story or even collaborate with me on a blog post. I would use my blog name as the name of all of these accounts (Ex: @TheOmbreOyster on Instagram) except for LinkedIn. I would use my real name for that one.
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• Katerina Netolicka, Czech model and face of L’oreal found dead [Time]
• Emily Weiss of Into The Gloss raises 10$ Million for expansion [Forbes]
• Revlon launches “Love Is On” campaign to encourage brand recognition [Abc News]
• Sephora blocks purchases from Asian accounts online, lawsuit rush begins [Reuters]
• Estee Lauder continues acquisition spree, buys luxury brand Rodin Olio Lusso [Crain’s]

• Katerina Netolicka, Czech model and face of L’oreal found dead [Time]
• Emily Weiss of Into The Gloss raises 10$ Million for expansion [Forbes]
• Revlon launches “Love Is On” campaign to encourage brand recognition [Abc News]
• Sephora blocks purchases from Asian accounts online, lawsuit rush begins [Reuters]
• Estee Lauder continues acquisition spree, buys luxury brand Rodin Olio Lusso [Crain’s]

• Katerina Netolicka, Czech model and face of L’oreal found dead [Time]
• Emily Weiss of Into The Gloss raises 10$ Million for expansion [Forbes]
• Revlon launches “Love Is On” campaign to encourage brand recognition [Abc News]
• Sephora blocks purchases from Asian accounts online, lawsuit rush begins [Reuters]
• Estee Lauder continues acquisition spree, buys luxury brand Rodin Olio Lusso [Crain’s]