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Monthly Archives: April 2011
Oh Pandora, you dirty slut.
“He’s not free at that time.. he has an availability at 4 o’clock though..” I repeated robotically into the phone, for the second time, to the absent-minded client. Around me blow dryers were whirring loudly and my coworkers at the receptionist desk where I work were all yelling behind me. At least it felt like yelling to me with all these different noises to process, my mind was working double time on trying to decipher what the client on the phone was trying to explain to me. “I’m sorry, can you repeat that?” I practically shouted on the phone. “I SAID I’ll take the four o’clock appointment,” the client repeated loudly and very slowly as if just because I hadn’t heard her the first time I had suddenly become not only deaf but stupid as well.
Yelling on the phone and asking clients to repeat themselves is a normal daily occurrence at my job at a hair salon, where we cater to around 300 demanding clients a day. The noise level can get pretty unbearable at times, with not only blow dryers going full speed all day but clients chattering and stylists gossiping. My ears’ one solace during the work day, is the radio, which we play to keep us in good spirits; Pandora to be exact, which we stream off of the internet.
On the lucky days that I get to choose which Pandora station we will be listening to, I am ecstatic. What’s better than being at work, but getting to hear music you like (aside from the Christmas season, when nothing but cringe-worthy Christmas music is played for 2 months straight)? Nothing, except possibly being at home and listening to music you like.
So, I’m booking the client’s appointment, and mid-keystroke I hear an unfamiliar voice booming from above, Charlie Brown’s teacher style. All I managed to catch was, “book your trip now!” along with some awfully catchy jingle. Wait, what?
I finally managed to get the client off the phone with a nice fake cheery “Have a great day!” before turning to my coworker, Kristy, in horror. “Did Pandora really just play a commercial on air?” She nodded in agreement and confirmed my worst nightmare: radio commercials.
Now I understand that Pandora needs to make money somehow, but I was really disappointed when I found out they were playing commercials on air. The main reason why we were using Pandora (besides the best feature being that they are free) is because unlike the radio they don’t play commercials on air.
My love affair with Pandora has been tainted ever since. Its commercial betrayal hit me hard, it was almost as if I’d come home and found Pandora in bed with the hot gardener. My brief love affair with Pandora was quick but heartbreaking. Aren’t the best romances always? Don’t worry, Pandora,I’ve learned my lesson.. you won’t ever fool me again.
Posted in Music Rant/ love song
1 Comment
Singer/ songwriter Brooke Campbell Shares Her Talent at the 92nd Street Y
There she was- with her black hair in a ponytail wearing a black shirt covered by a white sweater and blackish-gray denim jeans. Her wardrobe was accessorized by her brown six-string guitar.
As folk singer/songwriter Brooke Campbell readied herself for her performance at the 92nd Street Y Tribeca she walked on and off the black mini stage, which should rightly be described as a small square in the corner where naughty children would be placed for time-outs, placing candles on a table to add to the ambiance and illuminate the small stage.
Campbell is originally from North Carolina and although her primary residence now is Nashville Tennessee she is residing in New York until this summer.
Campbell, although she would sing songs such as harmonies, Christmas songs and songs from the fifties with her mom in the car growing up, did not really commit to becoming a musician until she attended college. As for picking up a guitar she did not do so until she was 21. Campbell, in an interview for the website thehighcalling.org, said that she began taking her talent seriously the same time she began to for a relationship with God.
When it comes to writing and sharing her music she feels, as she told the website, that it is “a great responsibility to tell the truth before God.”
As she walked on the stage again to do her mic-check, and fiddle with her strings to make sure they were properly tuned, just a couple of inches from her stood a four foot stool, the color of dirty grey, which had a coffee and a glass of wine placed on top of it. As she finished preparing she would take sips of each one.
The couple of people who were there prior to her showcase where busy talking either on their phones or to each other to notice that the singer/songwriter was there.
As she began her set at 8:15 PM, 15 minutes prior to starting time, she announced to the small group and those who were still getting themselves seated, with a smile on her face, who she was and that she would play for them for a while.
As soon as she began to sing it felt as if you were transported into the early to mid 90’s. Closing your eyes you would’ve believed that it was singer/ songwriter Jewel up there; both having a soft melodic folksy sound to their voice. The kind of sound that is appropriate for a coffee house style venue. The sort of music that when song the amount of people in the crowd becomes irrelevant because no matter who you happen to be that song, no matter how long it is, is about you and is being song for you. The type of music that causes you to connect with a complete stranger.
The title track from her album Sugar Spoon is a 3 minute 5 second version of ‘Alice in Wonderland’. In the upbeat folk track Campbell sings about locking herself “inside the house and melting down the key turned it to a sugar spoon to talk to my coffee.” Later in her lyrics she mentions climbing into a bottle and going down a rabbit hole.
A connection to Jewel can also be made there. In her 1995 album ‘Pieces of You’ in her song ‘You Were Meant for Me’ Jewel sings about breaking the yolks to make a smiley face and consoling a cup of coffee that didn’t want to talk. The huge difference in both tracks in both tracks was the topic; whereas Campbell’s song was upbeat Jewel’s concentrated on a breakup.
Unlike the album’s title track where Campbell’s lyrics suggest that she welcomes the confusion, ‘Why?’ is a song that speaks about the confusion brought on when it comes to love and her emotions surrounding it.:“I slam doors close and even I don’t know why love scares me so.”
Listening carefully it becomes apparent that Campbell makes a transition from feeling love in her relationship to feeling ignored. Some of the most poignant of the lyrics were: “I am full of bullet holes through my back and through my soul as I bring you your beer/ You don’t even know my name you look pass me to the game.”
As she kept playing her songs, every once and a while stopping to adjust her guitar to the tune appropriate to the next track or remove her sweater, she would tap her foot to keep along with the beat. She was wearing black shoes that seemed to have a weaved overlapping zigzag design to them.
Every once and a while the people would clap and she would respond with a “thank you” and a smile to the small gathering. Over the course of the performance there were people still coming in to sit down, and even though it was not a pack house she appreciated those who were there.
Kari Pulizzano, who did not attend the showcase but did listen to Campbell’s tracks feels that although she has “the upmost respect for self-made musicians” in her view Campbell was “an average chick with an acoustic guitar, singing little bits of her life to strangers in a small bar with a brick backdrop.”
Pulizzano did say that Campbell “appears to have a great passion for what she’s doing” and that she would not mind hearing her on a weeknight out having drinks and dinner, but that Campbell’s voice seemed “strained and nasally” and that her guitar playing was average and that she, Pulizzano, wouldn’t go out of her way to catch the singer/ songwriter’s set.
She also preformed covers in her set. One of them was for her brother who, she informed the crowd, had just returned from a tour in the army. The song had no title but she explained that it was found in a church a long time ago and was written about soldiers who died in war.
Another cover was Patty Griffin’s song “Long Ride Home.”
Brooke Campbell-Long Ride Home
When she finished her set she walked up to the people sitting in the front tables (those who seemed to be really paying attention to her) and said “thank you for coming” and smiled.
Brooke Campbell’s album ‘Sugar Spoon’ can be found on iTunes.
Posted in music reviews
4 Comments
Music Converting On Screen
Movies aren’t all about horror, fiction, action, or romance anymore, these days documentaries are starting to become a new hit. Artists have taken over the movie theatres, not only with their songs but also by appearing on screen and giving us a glimpse of their musical journey.
I have cousins that are big fans of Justin Bieber, and although I don’t see what the big hype about him is, I was forced to take them to see his first movie, Justin Bieber: Never Say Never. I rolled my eyes when I walked in and anticipated the dreadful 105 minutes that I had to go through. Surprisingly, I didn’t find it as horrifying sitting through it as I did for the Hannah Montana/Miley Cyrus: Best of Both Worlds Concert Tour movie.
I came out appreciating the artists for taking us into a part of their world. It provided a version of what it is like shadowing them through the camera lens as well as getting to know the artist’s unseen private life.
Some artists try to kill two birds with one stone by allowing the making of the documentary to help bring up revenues as well as letting their fans get the satisfying end of getting up close to them. I find it smart and a bit too easy.
I can’t say that I love these documentaries as a movie but I do appreciate the effort especially Michael Jackson’s This Is It. But documentaries like the Jonas Brothers: The 3D Concert Experience movie was just getting too much for my taste.
Posted in Music, Music Rant/ love song
3 Comments
Turn That Noise Down!
Within the haziness that hovered over a crowd that filled the capacity of Webster Hall’s Grand Ballroom, electronic musician Boys Noize was performing, which should not be noised about.
Using Twitter as a reference, Boys Noize has no less than 75,000 fans and has accumulated his following since merging on the scene in 2005 with his launch of BNR, BoysNoize Records, which allowed him to release his music the way he wanted it.
In front of Webster Hall, there was a sizable group of loyal electro fans standing outside in the misty rain by 10 p.m., when the doors were scheduled to open. It was the night of Good Friday, but the German native Boys Noize, real name Alex Ridha, would not hit the stage till early Saturday. Still, the long wait was not to build anticipation since he tweeted that his performance would begin at 2 a.m. ahead of time.
This was not a regular concert, for, every Friday at Webster Hall, the popular Girls & Boys Electro Party is thrown; Boys Noize was just headlining. There were festivities going on in The Studio, which was more enjoyable than Ridha’s show in the Grand Ballroom. Though the music played by The Studio’s disc jockey was outdated hip-hop songs for the most part, it was actual music with lyrics.
After partying at The Studio, Boy Noize’s performance became less painful to one’s eardrums and more bearable to one’s upbeat mood. If not for The Studio, one would be burdened to listen to the Boys Noize’s annoying noises that echo the sound of one’s doorbell being rung at a supersonic frequency at one end and a neighbor pounding one’s thin wall at the other. Even so, some managed to enjoy it, including MTV’s reputable Sway who was there and tweeted to Ridha, “Man I had a great time! Lmk know when ur back in NY!”
Aside from Sway, the timing appeared inopportune for Ridha’s performance in New York. The show was the 22nd of April, and Brooklyn rapper Fabolous released The Soul Tape April 21st. The record is brimful of peerless lyrics rapped over nothing but soulful instrumentals. The following day, Boys Noize performed his overbearing electronic sounds that are meant to compliment his toneless bass, and, after listening to The Soul Tape the day before and on the way to the show, Ridha was prejudged as disappointing.
One agreeable thing about Boys Noize is that the alias gives the indication that he produces noise rather than music, which is rational and beneficial. The benefit was for that particular Friday audience. Since it is noise and not music, they did not have to dance, which they could not. Their best moves included: moving their heads, in haste, in one direction with their lower body moving in the opposite direction, jumping jacks, and fist pumping. All the same, they had fun.
Within the electro fan base, Boys Noize is someone to noise about, yet people have voiced outlandish opinions before.
Posted in Music, music reviews
6 Comments
We had a time, at 92Y Tribeca
Shops, outdoor dining, cigarette smoke and pavement were all the sights which made a constant appearance during the destination trip. Late evening was swiftly approaching as Alex and I traveled to the cafe event at 92Y Tribeca. I was filled with regret after my earlier mishap of forgetting to print out visual aids to pair with my poor hop stop directions. Surprisingly, it was not the subway that failed us this time around; however our trip to the establishment was prolonged by the neglect and narrow-minded walking instructions given to us by several supposed NY natives. Alex dressed to impress in a fierce blazer and dazzling accessories kept us at bay as we walked despite the evident time bearing its mocking face as we continued without progress in reaching the location on 200 W Hudson Street.
Sometime within 8:40p.m. -8:55p.m., we had finally arrived at the coveted venue for an evening of sophistication and entertainment. At first glance, the wide building held no glamour or welcome sign fit for a social event, but once inside, an intimate setting was in play for a live audience set. The café was furnished with window seating, medium-sized communal tables and countertop refreshments matching the usual coffee- house standard menu. With the exception of a kosher-coated menu that included bagels, oatmeal cookies, house-made pan pizza, flat-bread hummus sandwiches and the usual brewed pot of coffee & tea. Tonight was one of many scheduled live musical performances hosted in the center’s cafe, known as the Live at Cafe 92Y Tribeca.

Singer and Songwriter Brooke Campbell
Independent singer Brooke Campbell was the chosen, spirited artist who stood center stage appearing at ease playing her guitar and songs for the audience. At times, she would begin a song with her eyes closed, voice put into drive and lyrics ringing out at will. With each song, she held her guitar closely while strumming the chords with an old- fashioned pick. Despite the small crowd, Brooke was an excellent singer, during the performance her voice never waivers but was consistently soft, and strong. Throughout the night, she proceeded to cater to the audience by singing the heartbroken tunes of her original written songs as well as a few cover songs by beloved country artists.
However, I overly enjoyed her original songs because they appeared to be inspired by her own experiences of love, loss and happiness. Overall, her songs were sweet and simple which reminded me of the work of one of my favorite artist Norah Jones. After she finished her final set of the night, Brooke came over to our table and greeted us. I found her to be so down-to earth, and a nice country girl next door. We both happen to have family in South Carolina and personally it gave way to a pleasant feeling that life and music is one big party, and it’s pretty great to be invited.
Posted in Music, music reviews
5 Comments
The Artist and the Listener: An Unspoken Connection
I love music. I have loved music since I was a zygote. I listen to at least one song everyday and I’m not exaggerating! The choice of songs I listen to has in large part to do with the way I might be feeling for the day. One day I might listen to one song repeatedly another day I might listen to a mixture of artists. Take note that I wrote artist, not singer.
The Merriam-Webster Online Dictionary defines a singer as someone who sings which is defined as a person who produces “musical tones by means of the voice.” That same dictionary defines an artist as “one skilled or versed in learned arts.”
I see an artist as someone who sits with their thoughts and then links them together like a chain that is made heavy not by metal, but by the emotions and time spent crafting it together. Each lyric acts as one link in the making of the chain. When the chain is complete the writer has gotten used to its weight and although it might still be somewhat heavy the person can carry it, and they carry it with pride.
Singer/songwriters Jewel, Sara Barilles, and The Script (Danny O’Donoghue, Mark Sheehan, and Glen Power) are several people who come to mind.
Barilles, when it came to writing new songs for her album Kaleidoscope Heart, said on her website it felt “like pulling teeth to write them.”
While writing for their self-titled debut album Sheehan’s mother became terminally ill. This had a tremendous affect on the band’s writing: “That was pulling on my heart strings in a big way. Lyrically it was pouring out of me” said band member O’Donoghue whose father also passed away during the album’s creation. “But then amidst all this travesty and disaster, these songs have risen out of it. That was the time when it finally came home to me how important music was to me, cos in my darkest moments that’s what got me through.”
What O’Donoghue and Barilles said on their websites proves my point. Every word, lyric and chorus that the artist writes is an outward expression of an inner emotion. Time after time when pen hits paper or finger hits keyboard that person is acting as their own therapist.
Every time someone decides to listen to a music track they are giving themselves permission to feel something and they assume the risk that the emotion they feel may not always be positive.
I have an unspoken deal with the artists I listen to. Since they have put a lot of themselves in to their music they have earn some privilege to co-exist with my emotions. If I don’t want to share my emotions with them, be it happiness, sadness or anger, I simply change the track.
Every time I listen to a singer who didn’t write their own lyrics I am not connecting with them I am connecting with the songwriter.
Songs are called tracks for a reason. Songs are placed in order on an album because the artist wants to create a journey for their listeners. Tracks are laid down so that a train may ride on them. As a listener you are a passenger on that train and you can decide to take the entire journey are only make a couple of stops.
In today’s music industry anyone can be a singer, but not everyone is an artist.
Posted in Music Rant/ love song
2 Comments
A Separation of Fashion and Music, Please?
It started off innocently enough.
First, there were baby tees — you know, the kinds with Beatles song lyrics imprinted on the front next to photographs of Abbey Road or of John Lennon’s somber stare. Then, the revolution started — t-shirt makers (and hoodie, sweatpant, and bag) makers across the world cashed in on making merchandise with popular bands as a selling tool. The Strokes, the Smiths…heck, I can get Lady Gaga’s (hopefully, sans the prosthetic horns) on an otherwise plain shirt from Zara for under $25 bucks.

Okay, so it's KIND OF cute.
Don’t get me wrong, I always thought fashion and music worked off one another for inspiration (anyone remember that scene from Clueless where Cher got dressed to David Bowie’s Fashion? No? Well, I do!) but when does music become fashion and fashion become music? When the two combine, it’s hard to make the distinction, yet there should be some sort of line…right?
Case in point: one of my dearest friends, who I shall call Jelly Bean for the sake of her identity, and I decided to go shopping. While on our quest to find a pair of espadrilles that didn’t look like grandma shoes, we somehow ended up in Hot Topic (purely for the laugh factor, I assure you). While browsing the dimly-lit and somewhat dingy store (if you’ve been to the one in Staten Island Mall, you know what I’m talking about), I heard an over-excited shriek that sounded far too inhuman to be emitting itself from an all-too-human body. I immediately flounced over to examine the cause for such alarm to myself, and then she held up a shirt that, frankly, I don’t have the words to describe accurately: black, save for the neon imprint of a face that looked like a cross between a kitty and an alien, with the words “KE$HA” in metallic blue scrawled over the cat/alien/person’s eyes. The shirt itself was shapeless and made of a thick fabric.
In all meanings of the word, it was hideous.
“So, do you like it? Isn’t it awesome?” Jelly Bean exclaimed, holding the shirt up proudly.
“Um, do you even like Ke$ha?” I refrained from stating the obvious — that I’d rather wear a plastic bag than get near that thing.
“No, but I like the shirt! What does it matter if I listen to her or not?” was J.B.’s ever-so sensible reply.
Let’s assume that the shirt was, indeed, not horrendous-looking. Was it right, though, that Jelly Bean wanted to buy a so-called “band shirt” (the cashier at Hot Topic’s words, not mine) of a band that she doesn’t even listen to? Doesn’t that destroy the whole point, then, to walk around like a walking billboard? Hypothetically, if you don’t make the distinction between “good” music and “bad” music, it still shouldn’t matter — band shirts are only meant to be worn by fans of the band, not by someone that randomly decided that they like the shirt. False advertising, people.
For the record, Jelly Bean didn’t buy the shirt. The $20.50 price tag for essentially a printed Hanes undershirt deterred her.
Thank God.
Posted in Music Rant/ love song
4 Comments
Great Accents…Great Music
How did the colonialists win the Revolutionary War? With a massive army that could topple empires, the British still lost to the revolutionaries. Some people believe that England was losing too much money and were outmatched in enemy territory. Instead of honing their skills with guns and naval artillery, I believe they honed their skills with clarinets and pianos. I can proof it too. While it is not in any of our history books (insert a World War II fact), I could prove it by showing you anyone’s playlist.
The Beatles
Pink Floyd
The Rolling Stones
Oasis
The Sex Pistols
Black Sabbath
Judas Priest
Led Zeppelin
The Who
Before I get carpet tunnel by pressing enter again, I have to admit that I was taken back by the amount of music that is exported from Britain. It still hurts me that people who made “Stairway to Heaven” were not hippies from California.
While there is great talent from the United States, they are not in the same league as the Brits. Americans rock hard, but the Brits rock harder. Even today, the British are well represented in music. With bands like Muse, Franz Ferdinand, The Artic Monkeys, and Coldplay selling out venues, the English are well represented today. What makes them stand out.
Dominic Brown, the drummer for Muse once said in an interview with ilikemusic.com that he likes music because “it makes [him] feel the most free [he has] ever felt in [his] entire life and gives [him] the freedom to do anything without much consequence.” What makes them stand out is how free their music. Supposedly the United States is the home of freedom, but yet music is limited by Record Companies. Unique and different does not sell. Once an artist starts to break out they have to water down their product to accommodate the norm.

Band of Skulls

The XX
One of those accommodations is the role of women in Rock music. Once a female artist begins to become a brand, she is quickly adjusted to Country or Pop Music. Jennifer Nettles from Sugarland and Haley Williams from Paramore are exemplars of this transition. Rock Music should not be a male dominated avenue, but the facts still remain that these women have made more money on dropping the bass and drums kit for more album sales. The XX and Band of Skulls are two unique British bands that are beginning to gain notoriety with their uniqueness and their lead singers. Both bands have both a female and a male lead singer. The XX consists of vocalist Romy Madley Croft and Oliver Sim [bass]Baria Qureshi [guitar] and Jamie Smith [beats/production]. Band of Skulls consists of Russell Marsden [guitar/vocals], Emma Richardson [bass/vocals], and Matt Hayward [drums]
Honestly both female leads sound identical but it is evident that both bands have a different voice. I rather hear this on the radio then most of the “music” on the radio.
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Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for “fair use” for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use.
Posted in Independent Film
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Too Many Labels Can Cause Clutter
Genres, in today’s music world, there are over a hundred different ways to categorize music. How some music listeners may label one form of music, others would label those forms differently.
Why can’t there just be basic universal genres such as rock, alternative, metal, hip-hop, R&B and Jazz for some. But no, there’s death metal, hardcore, gothic, alternative metal and the list goes on.
Some may wonder, why waste the time to debate the music classifications when all that needs to be done is to change the genre to your liking on computer. However, this is a nuisance in itself. We find ourselves driven at times, compelled by unique and catchy sounds of beats and heart felt lyrics to purchase songs on the spot, such as in the itunes app.
But after the well deserved download, so that inspiring music can be replayed to its maximum enjoyment, often we discover the annoyance. If you’re not looking for the song in the purchase list, you’re attempting to run a vigorous and irritating search through you 30,000 song filled 120GB MP3 device.
When the song is finally discovered, it is realized the melody you had become love stricken with was well hidden somewhere in the punk genre that’s just been added to your device without you even knowing about it. What nerve to have your own personal MP3 device, that you have taken great pride and care to order, be modified just to correspond with the genre as labeled by someone else. I mean how rude.
What defines the certain music to be labeled with such complexity? Who gave those people the right to dictate how we perceive the intricate sounds and moving words in a given song. Personally felt, why can’t the decision of labels be left to the individuals. Many music artists throughout the years formulated their unique sounds and words with the intent to separate themselves from the society and the masses. Therefore, why put a label on yourself and your music, why can’t it be the individual listener’s brand just as it belongs to the artist.
Perhaps there a bunch of policies and rules to go along with some secret chamber of music listeners who sit around and justify how music is labeled and why. If there is such a chamber, I would question how this confusion is resolved? What is looked at in songs to determine whether a song is rock, metal, alternative, gothic, etc?
Whatever the case maybe, too many genres makes for a big headache and unnecessary time scanning for a song, when you could be reaching ecstasy with the uplifting ear orgasms of a fine song.
Alias Restaurant Behind the Red Walls
Clinton Street in the Lower East Side tends to be a little scary at first glance, due to the unnecessary clutter of four nail salons and two beauty parlors at the head of the block, but once you get to the corner of Rivington Street, you’ll hit Alias, one of the infamous restaurants located on Clinton.
While NYC & Company’s Annual Report showed that there were 23,499 active restaurants in New York City in the past year, few of those restaurants are as eye-catching as Alias. The bright red walls on the restaurant’s exterior were painted by Emily Noelle Lambert and her Foundation students from Parsons The New School for Design as their class’s final assignment. The animals, people, figures and shapes featured on the walls have customers curious and enticed before even entering the restaurant.
After almost ten years, Alias has become extremely involved in its community. It has raised money for several organizations, including the Unicef Tapwater Project and the Grand Street Settlement, but most recently, the restaurant hosted its Annual Charity Eggnite Eggstravaganza. The event included egg painting competitions with prizes, free food and free drinks. The proceeds this year were donated to Mark DeGarmo & Dancers’ programs in literacy, dance and creativity in local LES schools.
“We definitely support all schools and local charities,” says owner Janet Nelson, who is also a Lower East Side resident. “I think every business owner should definitely be involved in the neighborhood and supporting it, especially since I’m also a neighbor.”
Nelson has had plenty of experience in the business after owning several restaurants, including 71 Clinton Fresh Food, but it took a lot of hard work to get to where she is today. “I started at the very bottom, which is the way a lot of people start in the business,” she says. “I was a buffer, then a waiter and then I went to doing office work and financial work. There was never cooking for me. I never made it into the kitchen, except to wash dishes.”
While Nelson is extremely dedicated to Alias, she accredits much of the restaurant’s success to her staff and the other owners, one of which is her sister, Marybeth Nelson. “We’re a small restaurant, but the people who own it and run it, we’re all a family,” says Nelson.
Customers agree that a large part of the restaurant’s appeal is the environment created by its staff. They are not the typical behind-the-counter staff that serves you your food and disappears until it’s time to bring you the check. They are friendly and attentive to the needs of their customers. “They always walk around and converse with people,” says Sunita Lofters, frequent customer and owner of Sunita Bar in the Lower East Side. “It’s important as an owner to have that connection with your customers. The more they get to know you, the more they want to come back.”
To show its appreciation to the community that has made it so popular, Alias now offers a 10% discount to customers who live or work in the area. Aside from the discount, residents are drawn to the restaurant because of its unique menu.
The Duck Leg Confit was the appetizer that appealed to me the most, despite ordinarily being a chicken and turkey eater. The duck, which was slightly crispy on the outside, but soft on the inside, had a wonderful texture and easily fell apart in my mouth. It was served with dirty rice, caramelized onion and apple chutney, giving it a sweet and tangy taste.
The Seared Hanger Steak entrée was prepared with blue cheese butter, sherry glazed onions and olive oil crushed potatoes. The blue cheese provided a delicious kick, but wasn’t so overpowering that you lost the flavor of the meat, which was tender and perfectly cooked.
The desserts are all exquisite, but the infamous Chocolate Guinness Goodness is a staff favorite. The chocolate mousse is topped with a Guinness-flavored cream and the bitter addition is a refreshing change from the traditionally too sweet chocolate mousse.
With such a distinctive menu, it’s no surprise that the restaurant is a favorite in the Lower East Side, but with dishes that change seasonally, how do they ensure each one will “step up to the plate?” Nelson insists their secret is in the ingredients.
“We try to use local ingredients,” she says. “We go to the Farmers Market and use a lot of fresh and organic foods. We’re also part of the Slow Food Movement now.” In the spring and summer, the menu changes more frequently, due to the exciting produce that emerges during these seasons. As the warm weather approaches, Nelson recommends that customers try her favorite dish, the Asparagus soup. “The soup is for spring and it’s fresh.”