A construction worker wants to join his local union, but his boss, a small-business employer, has threatened to fire him if he does. What could he do—and what information could he collect—to see whether he could join anyway?

A local resident arrived to vote at their polling location and found that it was open for less than its listed hours. What could they do about it, and how could they gather ethos to help increase public awareness of the problem and move towards action?

A supreme court judge is deciding whether or not a state has gerrymandered voting districts unfairly. What do they need to do to construct a strong, salient argument—to gather ethos for their ruling? What could they include in their statement?

An undergraduate student has decided to take the plunge and apply for grad school. What could they do to gather the ethos they need to be seen as a strong candidate—and therein draw attention to their application?

Coca-Cola wants to launch a new ad campaign arguing that the drink makes you feel good. The questionably talented ad campaign director has even pitched the slogan: Coca-Cola: How Goodness Feels. How could it do this successfully?

A journalist has heard rumors that Amazon abuses its warehouse employees. An Amazon representative has called the journalist and threatened to fund a smear campaign against them if they pursue the story. The journalist wants to write the story anyway. How could the journalist protect their ethos and ensure the story is perceived as credible?

A Bronx resident who drives to work each day wants to file a complaint about a pothole on her street to the Department of Transportation. Her car has had to go to the shop several times, and the problem seems to keep getting worse. What could she do, and what information could she collect, to support her case?

For years, Sarah Lawrence College has not given grades to its undergraduate students. Instead, professors submit a written evaluation of the student. You’re considering advocating for this to happen at Baruch. Should grades be banned here? You know this is a controversial topic, so you’re going to need to gather a strong ethos for your argument. Where will this ethos come from? What information will you gather?

You’re in a metal band, Bearcat