Verizon’s Spanish commercial:

Verizon’s English Commerical:

During one of our lecture last month, when we collectively struggled to translate sports jargon, Jamie Foxx obnoxiously keep coming up on the class projector. This quickly came to mind when I was searching for commercial, so I then decided to compare this commercial to one in Spanish. Verizon has always made funny English commercial, but I didn’t know that they make even funnier ones in Spanish.

From observation, I noticed that Verizon emphasized family on their Spanish commercial. While the English version talked more about individuals benefitting from the better service they would get when compared to other providers. Thus, I believe that Verizon perceives the Hispanic and Latino culture to be heavily influenced by their family. On the other hand, they perceive Americans to be individualistic individuals and for them to get the best service is very important.

I apologize guys, I had posted this blog on the wrong blog.