The Chinese ad uses ordinary people – in this case it appears to be a grandmother and granddaughter – to appeal to other ordinary consumers while the english ad uses celebrities and pop culture to sell their products since Americans tend to look to celebrities for inspiration. The chinese ad is much more sentimental and reflects the importance of relationships between the elderly and younger generations (where the younger generations are expected to provide and care for the elderly in China). It also shows that even older, more traditional generations (shown by using a record player) can appreciate their products as things go digital. On the other hand, the english ad is clearly intended for millennials as the ad uses a vibrant color scheme, celebrities, and the focus on the new features of their product – for the millennial who already has access to all things digital and are looking for new products or features.
