https://www.youtube.com/watch?v=u25gmmpp5ag

This Target commercial speaks to the modern, independent Hispanic or Latino women. The models in it are all women. The music in the song has a very catchy and danceable beat. The song is also very modern and upbeat, which can be appealing to women of all ages, young or older.  The song is in Spanish and its lyrics talk about individualism and self-love. It sends a message to the female listener who feel their uniqueness or qualities, lifestyles, sexual orientation, nationality, skin color, etc., sets them apart from the population. The song empowers the listener to lift their head up and embrace who they are.

 https://www.youtube.com/watch?v=w9QXws-y6uA

This other Target commercial has only women as models. To me, it seems that this commercial is speaking to the young, female audience who is into fashion ,but is also very active and sporty. The song is in English which tells me that it is trying to target the English speaking audience. The song sounds very modern but not very catchy. Its lyrics are minimal and don’t really tell a story or a specific message. It sounds just like a beat or chorus.