This commercial focuses on kitchen appliances, but draws on an audience who has children, in particular daughters. The girls are dressed up “girly” and have that stereotypical jealousy over something, in this case the twin ovens. Ikea wants to draw in families who have more than one children in this commercial due to the selling of twin ovens, thus choosing to have twin girls. The house is also seen to be relatively large, although Ikea is typically known to have cheaper prices than other furniture stores. Thus, this commercial also wants to draw in customers who can afford nicer things, in this case two ovens instead of the one.

This commercial is similar in that it targets families, maybe with only one child. But the difference here is that the furniture is shown to last years, while the other commercial is wanting customers to purchase not only a brand new appliance but two of them. This one seems to target customers who don’t want to spend money on buying new furniture often, merely buying something that will last a long time.