Freddy Cicchetti

Creating and utilizing an effective social media strategy will be the most pivotal element of building readership for Power Play Coach. Constructing a Twitter account that follows everyone in the hockey community will hopefully translate into followers of our own, for Power Play Coach. We will stay active on Twitter by providing timely and well-presented blog posts about our word presses featured stories, tweeting about major coaching developments around the world’s major hockey leagues,  and re-tweeting stories from other hockey outlets that revolve around something coaching related. If a story surfaces about hockey coaching, from Power Play Coach to any other publication, the Power Play Coach Twitter account will have the scoop. Sharing our blog stories by tagging hockey insiders, reporters, and those involved in our blogs stories will also hopefully translate into more readership and followers.

@ExtraSkater

@TheNHLFiles

The two twitter accounts above would both produce increased readership for Power Play Coach. They are Twitter accounts that do not have approved check marks, but both have huge followings and many contributors. Extra Skater has a huge following of 15 thousand, it is perhaps the sole provider of advanced statistics in hockey and has just recently been shut down as the accounts main contributor has taken an analytic job with the NHL’s Toronto Maple Leafs. Extra Skaters followers are looking for active and niche-style blogging. Extra Skater has not been tremendously active and hopefully followers will look to us as a recommended source of in depth hockey coverage. I’ve done one story on video-usage in hockey and analytics are what stem from re-watching video to produce calculated statistics.

The NHL Files reports on anything hockey related like injuries, coaching changes, salary cap issues, and prospect pools. If the context of Power Play Coach stories are angled toward any NHL headlines I believe the NHL Files will be a good source to follow and send my work to.

@HockeyCanada

Hockey Canada is the sole governing body for amateur hockey in Canada. Their website which can be accessed through their Twitter account offers a huge lot of information on everything hockey. News on coaching skills, female hockey, parents, adult recreation hockey, sled hockey for paraplegics just to name a few. Their 180 thousand followers who are looking for more news on coaching are ideal readers for Power Play Coach

@UffeBodin

@puckarinen

@RandyRusson

@KKurzCSN

@rayferrarotsn

@BJaffe

@jaygeemsg

@darrendreger

@TSNBobMcKenzie

The above list of Twitter handles are hockey media personnel or hockey insiders. Notable names like TSN’s Bob McKenzie is the former editor-in-chief of The Hockey News and is perhaps the most credible source of all things hockey. Although McKenzie and most of the above names are NHL contributors, they all often tweet or re-tweet stories that are hockey related and not-NHL related. Engaging stories about youth hockey in their communities, and worldwide have been reported on through their twitter accounts. Reaching out to these reporters and their followers will hopefully give Power Play Coach  more readership. I think if I can better angle stories to have a small NHL twist when applicable this could be a possibility. Tweeting stories at these insiders and encouraging all my followers to re-tweet stories they enjoyed or found useful may spread an awareness for coaches to accept more insight from other coaches.

@TheHockeyNews

@USAHMagazine

@TSNHockey

The above list of Twitter handles are physical and online magazines (The Hockey News and USA Hockey Magazine), TSN Hockey is basically the ESPN of Canada, that does Hockey coverage on scale that ESPN does not do. ESPN many times will create unoriginal news stories that are solely credited to one source like the NY Times for example. TSN does all of its own reporting and is more journalistic, ethical and engaging than its partners at ESPN. These three news outlets are constantly producing news stories that are human interest and definitely are not always NHL related. Tweeting at these magazines and their editors with Power Play Coach stories would certainly give my blog a chance at greater readership.

For now, I believe that only Twitter and potentially Facebook are the only social media platforms Power Play Coach would need to promote the blog. Twitter would be extremely useful to give back to the hockey community by following the masses and sharing our blog stories. On Twitter we would aim to post at least once a day with an original piece once a week. Our tweets would be on active live in-game coaching developments, outside media news on coaches and we would re-tweet other hockey insight that would generate traffic.

1. Your Playing Days Are Over- Time To Coach?

Hanging up the skates is tough, but now you’re ready to coach. Baruch College hockey coach @TerryHoitz shares his experience with us, from back-up goaltender to bench boss. #coachgus @USAHMagazine @HockeyCanada

2. The Best Hockey Skaters: Start Early And Repeat

Runners run every day and skaters skate, well, hopefully every day. The world’s best on ice are starting younger, skating more and Long Island skating instructor Tommy Keane says it’s paying off. #NoFearSkating @BJaffe @USAHMagazine

3. Does Film Analysis Work For Youth Hockey?

Nothing represents the final on-ice product more accurately

than the game-film. @Arrows18U HC Chris Hogan explains

videos usefulness and flawed overkill in the realm of youth

hockey. #ItsAllInstinct @darrendreger @ExtraSkater

Twitter and Google Plus are two social media sites that seem to be most popular. Many journalists have credited both of those sites to promote their work. That seems to be the best way to garner readership. Hash tags will also be an essential part in using social media. It will prove to be another positive way in having my work more recognizable. Here are fifteen accounts that I’d reach out to and would like to be associated with.

@RShreeves: Her work covers around being eco-friendly. That consists of a heavy use of vegetables and fruits. She has over 4,000 followers and is consistent in posting environmental based food choices.

@FollowNathan: In a remarkable story, he spent 5 months and 4300 miles biked around the United States. While on this trip, he interviewed people around food chains and agriculture. This applies to my blog well from all of the traveling.

@TheFoodTrust: A website that wants to ensure their readers about having affordable meals. These meals also include nutrition, which connects to my blog effectively. This is a nonprofit organization as well.

@EdibleStories: They look to post about local foods in your area. It can become rather convenient, especially when you’re looking for a fulfilling meal. From what I’ve said, they focus on food chains and what the health benefits are from them.

@KitchenKop: An actual blog that investigates on incorrect health tidbits. Just recently, I looked through various food chains that can still be beneficial. Kitchen Kop is a good fit because it gives them information on various nutrition topics.

@FoodRenegade: Another website that looks purely on nutrition. The difference is that these tweets and articles come from a well-accomplished author. She is very adamant on helping those, who are constantly struggling to find a balance due to other life obligations.

@DaveZinczenko: One of the most popular nutritionists in the world. He’s well versed in practically everything, when it comes to food. He travels all across the United States as well, which shows his experience in adapting to eating out.

@EatingWell: This account is different because it’s mainly a magazine that focuses more on good tasting food. They make it an objective to combine good tasting food, along with having actual health benefits.

@Meredithmo: She is someone that seems more reachable than some of the other accounts. Her account only has 5,655 followers and talks too many of her followers. Local food is one of her main priorities to write about.

@Fairfoodfight: They have a more aggressive style of writing. Many of their articles pertain to recognizing what organic food is. Their aggressive style does intrigue me, which is why I’d like to connect with them.

@MichaelBauer1: While he resides in the West coast, his articles are very informative. He includes many recipes from what he’s eaten across that part of the country. It helps involving what to order at a particular restaurant.

@AmandaHesser: Besides writing for the New York Times, she is very active with her followers. Despite having 151,000 followers, her openness really interests me. As someone who writes for a major publication, she has experience in practically every food culture.

@Mbhide: Her writing focuses on her Indian heritage. That leads to her focusing on a healthy appetite, as it focuses on bowl dishes. It brings a different twist compared to other writers. Sometimes focusing on just one certain culture is much easier to follow.

@TheFoodLab: Another writer that has thousands of followers, yet still interacts with his readers. Many of his articles pertain to certain recipes and what to order when trying to eat healthy out.

@GaelGreene: One of my favorite choices because she’s consistently eating across New York City. Her popularity is enormous at 123,000 followers. Many of her articles are based on experiences in eating in New York City. A perfect fit for what I’m intending to do.
I’d use my Twitter account at @AllenStrk to promote my blog. I’d post my articles in the morning, which is the best time for people to read it. People are too busy with their lives in the afternoon or night. I’d post around twice a week on weekdays to reach out to as many people as possible. You have to figure out a proper time frame for people to read articles. The weekend is usually the time that people like to enjoy their lives and stay away from the computer. That would be my agenda to promote my work efficiently. Reddit would also be another site that I’d link my articles too.

PART 1: OPENING PARAGRAPH

For my blog in particular, I think the best approach when it comes to social media is to utilize photo oriented platforms because people will be more inclined to pause and look at a post if it contains a picture of an animal. That being said, Instagram is an obvious choice, however I could also use Twitter to draw readers in with quick descriptions about events taking place regarding pet adoption. I should also maintain a Facebook page, as most organizations and blogs do, just to act as an archive of all the information and activity my blog would perform. While the main focus of my social media strategy would be pictures, I could post videos from time to time when I get the chance to attend an event, or if I would ever be allowed to film inside an animal rescue shelter.

PART #2: WHO TO REACH

I would follow some of the widely recognized organizations such as the ASPCA, The Humane Society, and PETA because they are reputable and reliable. These are the animal adoption and rescue organizations that have been around for years and have established both successful businesses, as well as a good social media presence. I could turn to these platforms to learn how to make my blog and social media outlets more successful and visually appealing.

I would also follow local New York City based adoption organizations that are a bit smaller-scale, but nonetheless still important. Most people already have some knowledge about the larger agencies, but I would like to promote small businesses that hold several events that people may not know about. These are the handles I could either tweet to or retweet, and most likely get responses. These responses would establish my blog as reputable and attract more fans. I would follow some of the widely recognized organizations such as the ASPCA, The Humane Society, and PETA because they are reputable and reliable. These are the animal adoption and rescue organizations that have been around for years and have established both successful businesses, as well as a good social media presence. I could turn to these platforms to learn how to make my blog and social media outlets more successful and visually appealing.

I included a few twitter handles of places and agencies that I am interested in possibly writing blog posts about. I think you should always follow the people and places you write about, as it is a networking opportunity. Small-scale businesses would especially like to be recognized, so it is likely to evoke positive responses from them.

Lastly, I included Ellen Degeneres, as she has been very vocal in advocating for animal adoption. She has been known to donate generously to things revolving around pet adoption. I think it is important to follow celebrities and well-known people because it gives your social media more legitimacy. There are other celebrities I could follow who have been instrumental in drawing attention to adoption, and reaching out to these people on Twitter could increase my follow count.

PART #3: ACCOUNTS

 Facebook-

The Facebook account would be the archive of all the blog’s activity, and would include click through links to all other social media outlets involved. Each time there is a new post to the blog, there would also be a posting on Facebook with a link to the blog post itself. I would also use the Facebook to collect all the pictures that have either been taken for my articles, or even the unused pictures from the places I’ve been along the way. I think the most important factor of the Facebook page would be interaction, as I would have to communicate with my audience in order to make people feel as involved as possible. The Facebook account would most likely be the most frequently updated platform, posting several things each day.

Twitter-

This would also be another platform for self-promotion, however here I would also include links to outside sources with information regarding adoption events, or pets that are in need of adoption. This could be done by either creating the tweets myself to advocate for these agencies, or I could retweet them. Ideally, I think each tweet should have a unique picture, as many animal adoption based twitter accounts look similar and have similar content. A picture is what will make a person pause while scrolling down their feed instead of skipping another conventional tweet about an animal in need. I don’t think Twitter needs to be updated as much as Facebook because there is not enough information to be posted before it starts to be redundant and irritating. The only time I would tweet frequently would be if I was live tweeting from a specific event taking place.

Instagram-

The Instagram account would be one of my most important accounts, as I feel that this is the social media platform that people would be most interested in. Unfortunately, people tend to be more interested in looking in looking at a single picture, rather than taking the time to read an entire blog post. Also, in my research of other related blogs, I found that very few of them possessed Instagram accounts, so I think this a way for me to set myself apart from the rest. On my Instagram, there would be recurring hashtags related to pet adoption where people could send in their own photos with a short description of why their pet should be chosen. I would then chose a few of my favorite submissions and post them on Instagram. In doing so, I hope this would keep readers interested and would compel them to visit my site at least once weekly. By having weekly contests, my audience could have something to look forward to will hopefully bring out some competitive spirit, which may expand my following.

Youtube-

The Youtube account would not be my most frequently updated platform, however I would post videos whenever I attend events. I could even incorporate an element of live blogging, posting videos on the spot from the event I’m at. This would not only draw attention to my brand but would also promote the organization hosting the event. Hopefully this promotion would lead to developing strong relationships with other people in the field of pet adoption. Not only is this good for networking purposes, but also serves as a method of finding inspiration for future blog posts. In addition, I would love to get the chance to go inside some shelters and capture videos of what goes on at those places if I were allowed to. This gives my blog a more investigative angle, which could also attract more of a following.

PART #4: WRITING TWEETS AND HEADLINES

Post #1
Tweet: Cat in the… van? An #ASPCA van filled with kittens hits road to hold mobile adoption event in Stuyvesant Town. http://bit.ly/1xKK6tq #mobileadoption

Old Headline: ASPCA Mobile Events Promote Adoption
New Headline: ASPCA Mobile Events Promote Adoption in Stuyvesant Town

Post #2:
Tweet: Store sells “designer doggies” while fighting prominence of puppy mill breeding in America. http://bit.ly/1EXTNYM #STOPpuppymills
Old Headline: Petite Puppy Boutique Combats Puppy Mill Menace
New Headline: Long Island’s Petite Puppy Boutique Combats Puppy Mill Menace

Post #3:
Tweet: 70 years since opening, North Shore Animal League has saved the lives of over a million animals and won’t stop there! http://bit.ly/1qR2UT2 @AnimalLeague
Old Headline: North Shore Animal League Saves Lives
New Headline: North Shore Animal League: America’s Largest No-Kill Adoption Organization Saves Lives

Post #4
Tweet: Love animals? Love fashion? Stop by @CauzforPawz! Buy something that makes you look good, feel good while doing it. http://bit.ly/1AbdxZ6
Old Headline: Cauz for Pawz: Gramercy Thrift Shop Bridges Fashion and Animal Rescue
(Keeping headline as is)

I want to use social media as both a way to promote Just Off the 7 but also as a way to find potential blog post ideas. Although a significant following is more beneficial if your content gets shared, the chances of that happening are more unlikely. Because Just Off the 7 is a tourism blog, I will seek out niche sites that relate to my blog’s message. For example, tourism sites can help me create a calendar of events that I can then share with my audience. Also, by creating posts with a specific organization or individual in mind, I can better my chances of getting noticed.

The individuals, companies, organizations, societies, etc., that I want to reach through social media are:

1. The Queens Courier: Twitter – @queenscourier / Facebook – facebook.com/queenscourier

The QueensCourier is one of the largest, if not the largest, weekly news publication in Queens. It’s a great source for hyper local content and regularly covers news and events in Flushing. Both its Twitter and Facebook pages are regularly updated multiple times a day so if I reach out to them on social media, the chances of me getting a response for an interview or getting a retweet are more likely.

2. Queens Chronicle: Twitter – @QueensChronicle / Facebook – facebook.com/queenschronicle

This is in the same vein as The Queens Courier. Hyper local, regular updates on all social media, easily accessible both on the internet and if need be, I could meet its journalists for interview purposes.

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Social Media Plan

For my blog, The Ombré Oyster I intend to use social media to promote my posts as blog. But I also plan on using it as a way to network, connect with potential readers, check up on my competition and follow bloggers, journalists, publications and people that post about topics related to my blog. I would use twitter to tweet new blog posts every time I’ve written one and use hashtags to make the tweet easier to find. I would also tweet directly to users whom I feel would be interested in my posts. I would comment on other people’s tweets and their blogs as well to develop relationships with other bloggers.

Who? Where? Why?
1. BuzzFeed Style Section Twitter @BuzzFeedFashion Listicles and articles related to fashion & beauty.
2. New Beauty Magazine Twitter @NewBeauty A magazine that writes about beauty related news.
3. Total Beauty Twitter @TotalBeauty Beauty experts tweet about beauty industry news.
4. Dawn Spinner Davis Twitter @DawnSpinnerD Beauty editor for @Totalbeauty
5. Amber Joy Kallor Twitter @ajkbeaute Senior beauty editor for Style.com
6. Amber Katz Twitter @Glambr Beauty expert, freelance writer for @teenvogue @YahooBeauty & @Refinery29 (Beauty Magazines)
7. Yahoo Beauty Twitter @YahooBeauty Beauty section of Yahoo.com
8. Beauty Junkies Unite Twitter @beautyjunkies A beauty product blog
9. SunHee Grinnell Twitter @VFBeauty Beauty editor of Vanity Fair
10. InStyle Beauty Twitter @InStyle_Beauty Beauty section of InStyle.com
11. Simone Kitchens Twitter @simonekitchens Deputy Beauty Editor, Glamour Magazine
12. Cat Quinn Twitter @catquinn Beauty News Editor at @allure_magazine.
13. New York Times Style Twitter @NYTimesStyleMag New York Times style section
14. Maura Lynch Twitter @marurala Senior Beauty Editor at Lucky Magazine
15. The Cut Twitter @TheCut Beauty news blog

     All of the people that I plan to follow (listed above) are in some way related to the world of beauty news. They are editors, bloggers and publications. While researching whom I should follow I also found hundreds of people that are similar to those above. These people and publications are important to follow because these are the accounts that will post the most updated, recent news. It is also great for me to know the names of these people as they all work in the industry that I am blogging out. Everyone listed above is a potential source of a blog post.

I plan to use Instagram, Twitter, Facebook, LinkedIn and Pinterest to promote my blog. I would use Twitter as my main platform (See first paragraph for explanation) I would use the rest as supplements. I would use Instagram to post photos, the same photos that I post on my blog. I would also include links to the blog posts. Instagram has a larger body, which is great for hashtags. I would use way more hashtags on Instagram so that potential readers have an easy way of finding me. The hashtags would be related to my posts. I would use Pinterest in the same way, as a way to share photos from my blog and post links. I would also setup a Facebook fan page for my blog. Again, this is where I would post updates about my blog posts, and let my readers know that I uploaded a new blog post. LinkedIn is a little bit different. If I hypothetically planned on taking blogging seriously as a career, I would use LinkedIn to network with other bloggers, journalists, beauty editors, and writers. This would be a great way to build relationships with people that might potentially help me find a story or even collaborate with me on a blog post. I would use my blog name as the name of all of these accounts (Ex: @TheOmbreOyster on Instagram) except for LinkedIn. I would use my real name for that one.
Post #1 Original: Twenty-Something Beauty with Yoli Cotray
SEO: Nars Makeup Artist Beauty Tips and Tricks
Twitter/Creative: Nars Makeup Artist Yoli Cotray Reveals Beauty Secrets
Hashtags: #Beauty #Cosmetics #Nars #BeautySecrets
Post#2 Original: Tips and Tricks for Landing PR Internships
SEO: How To Get a Beauty PR Internship in NYC
Twitter/Creative: Get Your Foot in The PR World, Here’s How.
Hashtags: #PR #Internships #Interns #PublicRelations #BeautyPR
Post#3 Original: The Kozak Family Beauty Hacks
SEO: Beauty Tips from Poland
Twitter/Creative: Polish Women Reveal Beauty Ultimate Beauty Hacks
Hashtags: #BeautyTips #PolishBeauty #BeautyHacks #Beauty
Post#4 Original: Revlon releases “Ultra HD Lipsticks”
SEO: Review: Revlon Ultra HD Lipsticks
Twitter/Creative: Brand New from Revlon, High Definition Lips
Hashtags: #Revlon #RevlonUltraHD #Reviews #BeautyProducts

The use of social media can be crucial element to my blog when it comes to promotion and building readership. Social media will enable to me to get my blog out there, in essence it will provide the opportunity to present my blog in an array of aspects. With social media, I will now have the chance to increase the number of people in which visits my blog and read my posts. Social media can also be used as great tool for researching and sharing information.
Who will I reach?
1. Keith Olbermann, Sports and Political Writer
. Twitter: https://twitter.com/keitholbermann
. As a Sports and Politics writer, the work of Olbermann cannot only be used for information it is also comparable in topics
2. Chris Mortensen, reports for ESPN’s Sunday NFL Countdown
. Twitter: https://twitter.com/mortreport
. Chris Mortensen reports on one of the biggest weekly sports show, he will be able to provide inside information pertaining to the NFL
3. Darren Rovell, ESPN Sports Business Reporter
. Twitter: https://twitter.com/darrenrovell
. Rovell will be able provide information pertaining to the business aspects of sports (more…)

Social Media Strategy Plan

Intended use of social media:

Using social media in this generation has become the norm; with so many new smart phones and apps. It is often used to serve as a news outlet to the younger crowds, as well as promote. I could use social media as a way to reach readers and direct them back to my blog. Through social media I can post excerpts from pieces I have written, short video clips or photos that will catch the reader’s attention leaving them to want to see more. Each post will link back to the blog, and with an attractive blog persuade them to check out other material.

Who will I reach out to?

• NYU Commuter Student Council Facebook page
• @MTA
• @NYCTSubway

NYU Commuter Student Council helps commuter students adjust and feel like they belong. This will be good to link with because it will be relatable to the students. The transportation twitter handles are useful because as a commuter student, you rely heavily on buses and trains. Those will allow you to be updated on train or bus schedules making your ride to school easier.

Social media accounts:

To promote I would use Facebook, Twitter, Instagram and Snapchat. On Facebook I would create a page for my friends and others to like. This would involve more in depth posts about the blog. Twitter would be used to grab the reader’s attention with catchy headlines. It would be short post that my followers could retweet to increase recognition of my blog. The hashtags would also add to the popularity of the tweet. Instagram is strictly visual. I would post pictures or video clips. The snippets would urge the reader to check-out the blog and see the full video. Lastly, Snapchat would be a really good one for my specific topic. Snapchat is live, and I can create a story that my followers can view as many times as they want in the 24hour time period. It would allow my viewers to follow the life of a commuter on their daily commute.

Tweets/Headlines:

Tweet 1: Need help balancing busy schedules and commuter blues? Check-out how this student handles her commuter blues. #nyc #commuter http://bit.ly/1te8dwy

Tweet 2: Hey commuter, break out that shell and join a club today! Here’s why http://bit.ly/1y3VMry #commuter #student #nyc #clubs

Tweet 3: Commuter congestion a problem? Maybe these stories can help you avoid it #mta #subway #commuter #congestion http://bit.ly/1vE2sPf

Tweet 4: Through the eyes of the commuter #nycsights #siferry #mta #trains #ladyliberty #commuter #nyc http://bit.ly/1xqqWXi

Intended Use Of Social Media:

My topic is underground boxing and even though a lot of things like locations are disclosed tp certain people by word of mouth, I think it’s still possible to promote the blog through social media. A way I would promote the blog would be through a twitter account. On that account I would either post a snippet of a video or a photo with a brief description which links to the blog for either the video or slideshows. The point of linking would be to get traffic to the site and have it possibly be retweeted to garner more readership.

Who Will I Reach?

BX Fight Club (@BXFightClub)– They are one of the underground leagues and with the content of their events I would provide, this could lead to connections from within and more views if they promote my projects on their page

Friday Night Throwdown (@FNTXNYC) – This is another league and New York City and the reason for connecting with them would be for similar reasons as the BX fight Club

“Rockstar Charlie”(@CharlieHimmelstein) – He is a popular fighter from FNT who I spoke with and if there is content on him he could possibly direct some of his 11,000 followers to my blog

“Killer Mike”– He is a boxer from BX fight club who I spoke with as well. His followers and fans can be interested in my content if they like him

“Caveman” – He is another popular fighter from FNT who I interviewed and because people who go to these events consistently or become new fans may like him, they may also be interested on a personal piece on him or some highlights. He could retweet a post and it could peak his followers interest

“Manny Pacquiao”(@ICan_IWill) – Although he is still a relatively new fighter from BX Fight Club, he fought his first time at FNT Nov21st, same as killer mike and most likely increased his popularity with his one sided victory. He probably doesn’t have a large fan base but it would better to be one of the first to really cover him and build popularity through one another.

“Staxx”(@Staxx_Juherd) – He is my main source of information. He lets me know where the fights are and what times and when they are taking place. He is pretty popular at Friday Night Throwdown since almost beating Rockstar Charlie. He would have no issue retweeting and posting links on his personal sites to promote my coverage of each event.

Rick (@RickyJims10) – He is one of the more known fighters at BX fight club with over 1000 followers on instagram. A possible interview with him and maybe some content involving him can reach those followers

“Violator” – He is another fighter at BX figh club who many people know, a main event attraction last event, even had 50 cent betting on him to win his fight. My strategy for Rick would be the same strategy I would use here

New York Times – I believe they had some journalist at the last event because FNT is becoming a popular underground scene and they obviously get a lot of traffic to their site. If they like something of mine and put it out there it could only help the blog.

Grantland (@Grantland33)– This is website that doubles as a sports site and pop culture blog. I think it’s a perfect fit because it isn’t as serious as ESPN but it still provides good content. Boxing is a sport but leagues like FNT also have a certain type of pop culture fan base who like to party. I think if Grantland would either retweet, or post a link to my content on their sire, it may be appealing to the type of readers they attract.

Golden Gloves NYC – My main reasoning for including GG is because Rockstar Charlie has fought there before though briefly. People who seen him fight there would be interested to see what he has been up to since.

My Social Media Accounts:

On twitter, I would write a brief description of the borough the event took place, and the fighters names, and include maybe a 30 second clip of a couple of things that happened during the event. There would also be a link to a full video or a slideshow. I would try to post short information on fighters or brief podcasts a couple days a week to fill out layoffs between full videos or slideshows. I would use instagram to post short 15 second clips of event coverage. I would post those frequently because they are short so possible every other day at different times during the day and night to make sure it’s seen by my followers. I would also tag the leagues and fighters involved which can possibly lead them to directing people to my content

Tweets and Headlines:

First Post: Young Harlem Fighter Looking To Take Underground By Storm #Harlem #Boxing #Underground #NYC http://bit.ly/1Fi04io

Second Post: El Barrio Gym is Closing But Training Resumes #ElBarrioGym #ElBarrio #SpanishHarlem #Harlem #Boxing #NYC #Underground #Training #Workout http://bit.ly/1xJZwQ6

Third Post: Yonkers Rapper Jadakiss Lends His Popularity to Start Up Boxing League #Jadakiss #Host #Bronx #BXFightClub #Yonkers #Rap #Boxing #Underground #NYC http://bit.ly/1tppnGN

Social Media Strategy Paper

I plan to use social media to drive traffic to my blog, to develop my brand, and communicate more effectively with my targeted audience. The evolution of social media has made it quicker and easier to connect to different people around the world. Using various social media platforms such as Facebook, Twitter, and YouTube, I want to reach out to and possibly involve my readers to make my blog more known.

Who I Will Reach Out To:

I plan to reach out to individuals, companies, and organizations that are Asian-interest oriented or ones whose missions are similar to that of my blog. This includes local neighborhood organizations such as the Chinese-American Planning Council (CPC), EmblemHealth Neighborhood Care, Asia Society, and Asian & Pacific islander Coalition on HIV/AIDS (APICHA). These organizations who are all active on Facebook tends to attract an older, first generation of Asians which can provide more contacts, information, and access to the Asian community. CPC in particular is one of the largest Chinese-based social services agencies with locations in Brooklyn, Manhattan, and Queens. Reaching them as an audience would essentially allow me to reach a larger Asian population and build up my network for future interview, events, or admittance to celebrations.

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Cycle Path: Bridges, The Williamsburg Bridge