Coca Cola Colombia

Coca Cola USA

Both ads are strikingly different, despite being for the same product. The Coca Cola ad for Colombia is targeted around the idea of soccer. The experience of drinking Coca Cola is compared to the experience of watching a soccer game. While the American ad revolves around friends, family and fun. I was surprised to see such a big difference in the way that the message was conveyed. in the American add no words were said, they were simply written across the scene. meanwhile in the Colombian add the message was spoken. Not entirely sure why this may be, but it must have to do with the target audience.