http://www.youtube.com/watch?v=kAIIb2j-xVw
http://www.youtube.com/watch?v=6d6hT8v09JI
Kellogg’s Frosted Flakes and its mascot Tony the Tiger are famous throughout the world. Many parents and children recognize them right away. However, how they campaign them in different countries differ. As noted in the commericals’, in the US, it is known as Frosted Flakes cereal. However, in Latin America, it is known as Zucaritas. The English campaign also used American customs as it demonstrated many teenagers in different many different physical activities such as basketball, gymnastics, soccer, and American football. In addition, most of the people participated in these activities in designated areas such as gyms and parks and were in school. This is used to connect to the American custom of having kids join sports teams for physical activity and play in places that are appropriate. Even the jingle used for the ad was used as an American value. American kids are taught to be proud of who they are and to show people what they can do. However, in the Spanish campaigns, the kids played only soccer wherever they desired to, including in a pen of llamas. Most of the kids also did not show any sign of being in any teams and just played for the fun of it. This is for Hispanic values such as playing of soccer is important. Both campaigns appealed to the different lifestyles that kids are accustomed to in their own countries in order to get their attention. Both commercials work for the same goal but accomplish it in different ways.