English:
Spanish:
These commercials are both for the same product: Dave’s Hot N’ Juicy Cheeseburger from Wendy’s. The commercial in English has a strong theme of family values and pride. Similarly, the Spanish version deals with family values but in a humorous manner. These commercials present an interesting opportunity for us to compare and contrast the localization of both commercials and how the company used the theme of family values to promote a burger named after the founder of Wendy’s.