Month: April 2014
Traducción de una campaña publicitaria por Lilyana ChuWong
Original:
Traducción:
Revised Translation:
Campaña Publicitaria por Julissa Polanco – Original
Wendy’s: Dave’s Hot N’ Juicy Cheeseburger by Hira Afridi
English:
Spanish:
These commercials are both for the same product: Dave’s Hot N’ Juicy Cheeseburger from Wendy’s. The commercial in English has a strong theme of family values and pride. Similarly, the Spanish version deals with family values but in a humorous manner. These commercials present an interesting opportunity for us to compare and contrast the localization of both commercials and how the company used the theme of family values to promote a burger named after the founder of Wendy’s.
Jarritos: Localization and a Resistance Against Globalization by Hira Afridi
Spanish: “Everyone smiles with Jarritos”
English: “No somos de aquí.”
Jarritos, a popular soft drink among the Latino community uses localization in advertisements. The advertisement in Spanish has a traditional Mexican wrestler wearing his mask, smiling while holding a bottle of Jarritos. Above the image it says, “Everyone smiles with Jarritos” in Spanish. Jarritos used a traditional Mexican image and gave it a warm twist in order to connect particularly with it’s Mexican consumers, as it is the home country of the beverage. Aside from the image, any Spanish-speaking person can also enjoy this ad because of the impact of the slogan: EVERYONE smiles. Perhaps this is why it is one of the most consumed soft drinks within the Hispanic/Latino community.
However, the English campaign for Jarritos is completely different. As much as the Spanish advertisement was bringing the Latino community together, the English was just the opposite. The ad states, “We are not from here”. Using a similar image of a Mexican luchador, this advertisement appears to be a divisive propaganda. I personally believe that this campaign was a clear statement from the company: Jarritos would not change the authenticity of it’s flavor for “gringos”, unlike many other companies that cater to their audience’s taste palettes throughout the world.
The localization that Jarritos used was incredibly interesting to see. The bold slogans and the vivid images of their campaigns are note-worthy, as the company of Jarritos marches to the beat of their own drum and does not fall prey to the rapid globalization we face today.
Campaña Publicitaria Por Julissa Polanco -Traducción/Localization
Business Letters: Original by Andres Rivera, Translated by Hira Afridi
Save the Dragons Inc.
Located anywhere with Dragons
647-721-9035
To Whom It May Concern:
I highly recommend Andres Rivera as a candidate for employment. Andres was employed by Save the Dragons as an Administrative Assistant from 2005 to 2013. He was responsible for caring and feeding rescued dragons.
Andres has excellent communication skills. He is extremely organized, reliable and computer proficient. He is able to work independently and dodge claw attacks from dragons.
Andres will be really helpful taking care of your creatures. If you have any further questions regarding his background or qualifications, please do not hesitate to call me.
Sincerely,
John Doe
Vice-President of Board of Director
(Original Copy-Andres Rivera)
Guardar Los Dragones Inc.
Ubicados en cualquier lugar con Dragones
647-721 -9035
A Quien Pueda Interesar:
Recomiendo altamente Andrés Rivera como candidato a un empleo. Andrés fue empleado por guardar los dragones como Asistente Administrativa desde 2005 hasta 2013. Era responsable de cuidado y alimentación rescatados los dragones.
Andrés tiene excelentes habilidades de comunicación. Él es muy organizada, confiable y competente equipo. Él es capaz de trabajar de forma independiente y esquivar los ataques de garras de dragones.
Andrés será muy útil en el cuidado de sus criaturas. Si tiene más preguntas sobre sus antecedentes o calificaciones, por favor no dude en ponerse en llamarme.
Sinceramente,
John Doe
Vice-Presidente de la Junta de Director
Original-Andres Rivera
Translator-Hira Afridi
Santiago de Cali, abril 1 del 2014.
Distinguido Lastenias Rojas del Porrazo,
Por medio de la presente, yo, Andrés Felipe Rivera me pongo en contacto con ustedes para solicitar empleo. Tengo un título en Finanzas y Mercados Internacionales.
Les ofrezco mis servicios y experiencia para trabajar en una posición en su departamento de finanzas. El rango de mis habilidades incluye escalar montañas, pelear con hipopótamos y montar elefantes. Considero que seré de gran utilidad en sus viajes al África.
Estoy disponible para empezar de inmediato y espero su respuesta.
Cordialmente,
Andres Rivera
204 Saint Nicholas Ave. Apt 3R
Brooklyn, NY 11237
718-866-7781
(Original Copy-Andres Rivera)
Santiago de Cali, April 1st, 2014
Distinguished Lastenias Rojas del Porrazo,
By means of the present, I, Andres Felipe Rivera am getting in contact with you to request employment. I have a degree in Finance and International Marketing.
I offer you my services and experience to work in a position in the Finance Department. My skills range includes mountain climbing, fighting with hippos and riding elephants. I think that I will be very useful for your trips to Africa.
I am available to start immediately and await your response.
Cordially,
Andres Rivera
204 Saint Nicholas Ave. Apt 3R
Brooklyn, NY 11237
718-866-7781
Save the Dragons Inc.
Located anywhere with Dragons
647-721-9035
To Whom It May Concern:
I highly recommend Andres Rivera as a candidate for employment. Andres was employed by Save the Dragons as an Administrative Assistant from 2005 to 2013. He was responsible for caring and feeding rescued dragons.
Andres has excellent communication skills. He is extremely organized, reliable and computer proficient. He is able to work independently and dodge claw attacks from dragons.
Andres will be really helpful taking care of your creatures. If you have any further questions regarding his background or qualifications, please do not hesitate to call me.
Sincerely,
John Doe
Vice-President of Board of Director
(Original Copy-Andres Rivera)
Guardar Los Dragones Inc.
Ubicados en cualquier lugar con Dragones
647-721 -9035
A Quien Pueda Interesar:
Recomiendo altamente Andrés Rivera como candidato a un empleo. Andrés fue empleado por guardar los dragones como Asistente Administrativa desde 2005 hasta 2013. Era responsable de cuidado y alimentación rescatados los dragones.
Andrés tiene excelentes habilidades de comunicación. Él es muy organizada, confiable y competente equipo. Él es capaz de trabajar de forma independiente y esquivar los ataques de garras de dragones.
Andrés será muy útil en el cuidado de sus criaturas. Si tiene más preguntas sobre sus antecedentes o calificaciones, por favor no dude en ponerse en llamarme.
Sinceramente,
John Doe
Vice-Presidente de la Junta de Director
Original-Andres Rivera
Translator-Hira Afridi
Santiago de Cali, abril 1 del 2014.
Distinguido Lastenias Rojas del Porrazo,
Por medio de la presente, yo, Andrés Felipe Rivera me pongo en contacto con ustedes para solicitar empleo. Tengo un título en Finanzas y Mercados Internacionales.
Les ofrezco mis servicios y experiencia para trabajar en una posición en su departamento de finanzas. El rango de mis habilidades incluye escalar montañas, pelear con hipopótamos y montar elefantes. Considero que seré de gran utilidad en sus viajes al África.
Estoy disponible para empezar de inmediato y espero su respuesta.
Cordialmente,
Andres Rivera
204 Saint Nicholas Ave. Apt 3R
Brooklyn, NY 11237
718-866-7781
(Original Copy-Andres Rivera)
Santiago de Cali, April 1st, 2014
Distinguished Lastenias Rojas del Porrazo,
By means of the present, I, Andres Felipe Rivera am getting in contact with you to request employment. I have a degree in Finance and International Marketing.
I offer you my services and experience to work in a position in the Finance Department. My skills range includes mountain climbing, fighting with hippos and riding elephants. I think that I will be very useful for your trips to Africa.
I am available to start immediately and await your response.
Cordially,
Andres Rivera
204 Saint Nicholas Ave. Apt 3R
Brooklyn, NY 11237
718-866-7781
Original Copy-Andres Rivera
Translation-Hira Afridi
Original Copy-Andres Rivera
Translation-Hira Afridi
Homer Appears in the “Selfie” by Hira Afridi
El Mundo
Los Angeles
Monday, March 3rd, 2014 8:37 pm
Homer Appears in the “Selfie”
By Pablo Scarpellini
Matt Groening, creator of “The Simpsons” takes advantage of Ellen DeGeneres’ idea to create his own version with his classic dark humor.
The historic selfie, which was proposed by Ellen DeGeneres during the Oscars Gala, continues a massive game. It has been a topic of debate on television programs, news bulletins, and radio broadcasting, an uncontrollable party in which also the creator of the Simpsons has joined using the photos of Bradley Cooper, Meryl Streep, Julia Roberts, Jennifer Lawrence, and company to recreate the scene with Homer Simpson in it.
In his drawing, appears the same people and the father of the family of the tribe of Springfield being kicked by Bradley Cooper while they are taking a picture, in order to avoid slipping in the picture and with the dark humor characterizing the legendary series on FOX. The occurrence was also posted on Twitter, with the idea of continuing the trend of retweeting something that DeGeneres began on Sunday, beating a record with more than three million reposts.
The popular photo has not only been recreated by Groening. There is also a version with Lego models circulating on the internet, as well as many other replicas as the same as the one DeGeneres was commissioned to share with her followers of a few child cancer patients, posing the same way as the stars of Hollywood did in the Dolby Theater in Los Angeles.
Las Leonas Are Prepared With Triumph by Hira Afridi
La Nación (Buenos Aires)
Thursday, July 26th, 2012 4:18pm
Las Leonas Are Prepared With Triumph
Argentina’s women field hockey team Las Leonas, last World Cup champions, today defeated their Chinese counterparts, runner-up in Beijing 2008 Olympic Games, by 1-0, in their second friendly match in London before their debut in the Olympic Games, which will be on Sunday before South Africa.
The only goal was scored by the defense Noel Barrionuevo from the penalty corner at ten minutes of the second half.
“We played well. I left satisfied with the team’s performance. China wanted to play behind closed doors, so we tried to make a drill of what we are going to do on Sunday in our first match with South Africa,” expressed the team coach, Carlos Retegui, after the game.
Carlos Slim’s Firm to Contest $138.5 Million Issued in Ecuador by Hira Afridi
La Jornada
Mexico City
Monday, February 10th, 2014 11:56pm
Carlos Slim’s Firm to Contest $138.5 Million Issued in Ecuador
By Miriam Posada
The company owned by America Móvil rejected the fine of $138.5 million dollars imposed upon it by the Superintendence of Market Power Control of Ecuador, on the basis that the company of Carlos Slim exercised “Abuse of Market Power” in 2012. Conecel announced that in it’s defense it would exercise the remedies provided by the law.
In a press statement Conecel stated that the fine is unjustified and that it results from “a complaint from the state-owned operator CNT (Corporación Nacional de Telecomunicaciones) in regard to five properties of the thousands that Conecel leases which CNT alleges that it was not able to expand it’s network. In the same zone in which are these five areas. there are other equally suitable options and properties where the required infrastructure could be installed. Therefore, there has not been any barrier for entrance nor restriction on competition for any operator. “
The company that operates in Ecuador as an affiliate of Claro said that, “The magnitude of the fine is disproportionate, violates the constitutional principle of proportionality, and affects the legal security in which the investment processes are based.
Conecel will exercise the remedies the law provides in order to achieve a resolution under the law that guarantees the due process within a frame of legal security.