“Inglés Sin Barreras” directs its message to the Hispanic community living in the United States. They make it imperative that you learn English if you are in America in order to advance and move forward. If you have already accomplished goals without speaking English, there are an infinite amount of things you can do if you do speak it. They stress the importance of learning the language and motivates you to learn the language. “Inglés Sin Barreras” comes in various versions that accommodate your learning method. It guarantees that you will learn English even though you have tried every other method.
Hi Oliver,
This is a description of the ad and its content — but I’d like to see you push your analysis further.
What other assumptions does “Inglés Sin Barreras” make about what its audience wants, and who its audience is, aside from their desire to “advance and move forward”? What assumptions does it make about the educational and social status and degree of gullibility of its audience? How much are they charging for their silly DVD player? Do you see any connection between this ad and the push for “Englishnization” that we’ve read about in our Harvard Business Review case study?