Advertising has become universal in our society. With all the cultures and languages in our world, ad campaigns are forced to do diverse projects or learn how to translate their message without losing its meaning. As you can see, both Ford Fusion advertisements, Spanish and English, are very different. Even though they are marketing the same product, different messages are being broadcasted to pursue the viewer to purchase the product.
The English Ford Fussion commercial is meant to attract American (white) viewers. From the start the commercial begins with a white man driving the vehicle. Then, the commercial goes on by explaining the advantages of the vehicle in a technological way. Who in America does not like technology? Americans are infatuated with technological advances. The exaggerated a bit by making the car fly, but they got their put across to attract these specific viewers.
On the other hand, the Spanish Ford Fussion commercial aims to attract the Latino community. It does not talk about the technology of the car but how much money you will be saving or “how far can twenty dollars take you.” The entire advertisement just speaks about money and savings, and how the product will be affordable in the long run. (Most Spanish people look for affordable things)