https://www.youtube.com/watch?v=UrwGppcO3N0
https://www.youtube.com/watch?v=EkXbo07tFhc
We have two Allstate commercials where they are advertising the same product/service. Both commercials are about “accident forgiveness.” I managed to find two commercials that are quite similar in the fact that they both involve a family as the back story. I feel like they choose to involve families within both commercials because most people can relate to them and connect on an emotional level. When selling insurance, it is important to reach that level of emotion that will push the shopper to think about their family and their children. Because after all, insurance is all about keeping things or people safe.
In the Spanish commercial, it begins immediately with the family, as to possibly suggest that Hispanics are much more family oriented. The English commercial begins speaking about her daughter, however the child is not introduced until the 14th second- (almost half the commercial). Additionally, the people in the Spanish commercial always seem much happier, even when they get into the accident. On the other hand, in the English commercial, the woman always seems upset. I guess Spanish people are just naturally happier.