Foreign students looking to study in Japan would probably want to ask a million questions before taking the plunge.

Which schools and universities offer classes in English? What kind of scholarship programs are there? How does one find housing? Are part-time jobs available?

But given the language barrier and school websites that are less than helpful, many find the answers elusive.

Enter Shota Morikawa, a 24-year-old entrepreneur who is carving out a niche for himself in the education industry, where website technology remains fairly low-tech.

Last September, Morikawa launched ST Booking, a one-stop website offering information to foreign students who want to study in Japan. Morikawa wants schools to use his site as a marketing platform to recruit students, just like prospective home owners use Suumo.jp, a popular real estate search engine.