I think that in these Nissa Juke commercials, the intended audience differs. The one in English addresses those potential customers in the United States. The one in Spanish was actually a commercial specifically created for an ad campaign in Mexico. The two commercials are similar in selling the idea that the car would enable the driver to be something more or be able to do more.

The one in Spanish is interesting because the entire time it’s persuading the audience to think that this car is for a decisive, successful person. Someone that is not “in between” and who is determined.  In the English commercial, this isn’t the case. There isn’t motivational speaking of any kind. The driver is very confident. Even others in the commercial seem to be ok with all the things the driver is doing to complete his mission.

This is interesting to me since, in terms of business ventures, the American culture is perceived as a successful one while the Latin American culture can be perceived as an evolving one. I think it was a very interesting campaign since Nissan promoted the perception of the American culture and motivated the perception of the Latin American one to strive for success.

http://www.youtube.com/watch?v=klW1pz0khS8

https://www.youtube.com/watch?v=ezyf5H5O4R4